110. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities
The FMCG Guys · Dwyer Partners
November 18, 202316m 36s
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Show Notes
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Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:
- Her background at Boots and transitioning into being the MD of Threefold
- The evolution of Retail Media in the last year
- Building 1st Party Data capabilities
- In-store Retail Media and Digitization
- Boots Media Group's USP for FMCG brands
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian