106. Nicole Kivel (Criteo) and Alex Prouhet (Deliveroo): Q-Commerce Retail Media
The FMCG Guys · Dwyer Partners
November 4, 202341m 24s
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Show Notes
Alex Prouhet (Global Director Deliveroo Advertising) and Nicole Kivel (MD Northern Europe at Criteo) join Efrain and Daniel to speak about how they've joined forces to create a unique commerce value proposition.
Topics covered in this conversation include:
- The value of a Q-Commerce for FMCG brands, such as hyperlocalization
- How Criteo is bringing innovation and technology to the table to create a total RM platform
- Future potential for Consumer Goods and also non-endemic brands on the platform
- Deliveroo's 3 Grocery propositions
- Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/
- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian