103. Marc Zander, Chief Client Officer at Teads: Quality & Responsible Advertising
The FMCG Guys · Dwyer Partners
October 25, 202352m 14s
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Show Notes
Marc Zander is the Chief Client Officer at Advertising Platform Teads. With a background in Marketing and Media in FMCG brands like Mars and Kimberly-Clark, he joins Efrain and Daniel to speak about:
- The evolution of Media in the last 20 years
- What opportunities FMCG Brands have in the current scenario, such as video content
- Why advertising with quality and responsiblity is key
- Media data, planning and measurement
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian