The Flower Podcast

Flower Farmers Jonanthan Leiss and his wife Megan own Spring Forth Farm in Hurdle Mills, North Carolina. Jonathan shares with Scott today all about their flower micro farm, their business model of just growing spring blooms, and how they practice no-till methods of farming. He also shares about the importance of farmer sustainability, their online course, and so much more. We're grateful to have Jonanthan as our guest this week on The Flower Podcast! You can learn more about Spring Forth Farm and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube Channel if you would like to watch my chats with guests via Zoom. Our latest Blog Post features an up and coming designer, Amanda Rogers from Atlanta. Thanks to all our sponsors! Accent Decor Detail Flowers Software Grace Rose Farm FlowerSchool NY / La

You are in for a treat with double the fun! The dynamic duo from Primary Petals are my guests this week on The Flower Podcast. CEO Carly Williams and COO Chloe Jenkins have been working tirelessly to create hundreds of show stopping, custom designs for weddings and private events as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more! Growing their brand and leading their creative team, Carly and Chloe have become inspiration and have been " Spreading Joy not Germs" through their new labor of love, Primary Petals Direct: a flower service that delivers bundles of joy and fresh flowers straight to your porch. Carly and Chloe chat serving through leadership, tapping into the local floral community for help, the importance of self-care and creating a healthy work culture. We have packed a lot into this episode so pour a cup of tea and take a break from the stress of the day. We're excited to have Carly and Chloe as guests this week on The Flower Podcast! You can learn more about Primary Petals and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email family. Be sure to also visit our Youtube channel if you would like to watch my chats with guests through Zoom. Follow the link to our YouTube channel for more information. See our latest Blog Post on roses for this time of year. Thanks to all our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

We're excited to get an update from Calvert Crary on all things FlowerSchool NY and LA. It's been a long hard year for the city of New York and FlowerSchool has persevered and now Calvert's first book is about to launch next month. In this episode you can learn about how the city is doing, the new book, and the classes that are being offered both in person and virtually. Calvert Crary, is the Executive Director of both FlowerSchool New York and FlowerSchool Los Angeles. Previously an award winning photographer, Calvert made the transition to floral entrepreneur, having opened and successfully run three flower shops in New York City. He's trained and coached thousands of students on how to work in the floral industry by opening new businesses or reorganizing existing floral businesses into thriving careers. Be sure to subscribe to our podcast on iTunes and learn more about all our guests at www.theflowerpodcast.com You can learn more about FlowerSchool NY by following the link. You can pre-order a copy of Flower School here. You can also check out our first episode with Calvert, which has a lot of great content by following this link. Calvert Crary

Our guest this week is Sue Prutting, owner of White Magnolia Design based in the Washington D.C. area. Her Luxury Wedding and Design Business began almost 10 years ago and she's been a mentor and coach to help other businesses, especially freelance designers. Today I'm so grateful that Sue shares some great insights for beginning your floral business. We talk about working with freelancer designers, how to approach renting a space, when to start finding help, and much, much, more. Of course many of her suggestions are great for any creative business but especially if you've starting or beginning your own floral business soon. We're excited to have Sue as our guest this week on The Flower Podcast! You can learn more about Sue and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email list. We've put some great videos with our guests on YouTube. See our latest Blog Post on roses for this time of year. Thanks to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

With a rich history in family entrepreneurship, Mandy is a female business owner who has groomed her floral production company (HotHouse Design Studio) for over 15 years and began to make her mark in the boutique/prop sector of the wedding/event industry in the last 6 years (PropHouse Birmingham). She internally leads and manages a 'house' of over 15 employees, all the while externally making the connections with the movers and shakers in her industry. With the heart, the hustle and the headspace of creativity, no obstacle is too big for Majerik to tackle. She is a problem solver, a motivator and most importantly a 'secret weapon' resource for her fellow industry mates to assist in the facilitation and execution of the goal: a successful event. Among receiving her American Institute of Floral Design (AIFD) certification in 2007, Majerik also received her distinction of Professional Floral Communicators International (PFCI) in 2009, where she began to travel across the US giving design seminars to wholesalers and garden clubs alike. Majerik's career catapulted when she was selected as the first Mayesh Design Star in 2012 with 12 videos taunting over 1 million views on You Tube. She continues to travel assisting with large scale floral events, such as the Rose Bowl Parade and White House events, among many other private events. Many of Majerik's designs can be seen on the website and in the catalogues of Accent Décor. She is a regular freelance designer who adds her creative floral design to their amazing new and vast décor line. We're excited to have Mandy as our guest this week on The Flower Podcast! You can learn more about Mandy and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email list. You can watch our interviews on our YouTube Channel? Thank you to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / LA

We're replaying the episode with Sweet Root Village, owned by Lauren Anderson and Rachel Bridgwood located in Alexandria, VA outside the DC area. Enjoy this fun chat with Scott. In this episode, they discuss hiring, working with vendors, pricing, and being Moms. Over the past decade they have developed a deep love for small business and now share what they know through workshops and classes. They strive to build meaningful relationships, create special experiences, and incorporate sustainable practices in to their business. Be sure to subscribe on your podcast platform and learn more about Sweet Root Village and all of our other guests at www.theflowerpodcast.com Thank's to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

If you're a flower farmer or you're interested in growing some flowers for yourself, you're going to love this weeks episode. Lisa Mason Ziegler started The Gardener's Workshop and I'm thrilled to share her story. She started growing in 1998 with everything being grown outside without greenhouses or high tunnels. She's been a leader with the ASCFG, written several books, and now sells many of the products that she uses in her business through their website. In addition to her own courses she now helps others produce and distribute all kinds of courses to help beginning growers and florists. You can learn more about Lisa and all of our past guests at TheFlowerPodcast.com ! You can subscribe to our podcast on the platform of you choice. You can watch our interviews on our YouTube Channel? Thank you to all of our sponsors! Accent Decor

Many businesses are trying to figure out how to succeed on Instagram and, more specifically, how to create relevant and exciting content that will let them engage with their customers. Our guest this week is Jamie Jamison and she teaches styling and Instagram strategies to businesses so they can create thumb-stopping content that elevates their brand. Businesses should see a more cohesive brand presence and have the tools for more engagement and success on Instagram. Jamie lives in Ohio with her husband and is a communication instructor at Youngstown State University. In addition, she's honored to be an Instructor at the FlowerSchool New York and Los Angeles. Additionally, Jamie's business, Ala Jamie works with businesses to help them succeed on Instagram by creating great content through Food and Lifestyle Photography, Instagram Training and Coaching, and Brand Styling. Teaching clients to successfully connect, communicate, and succeed on Instagram is another unexpected gift that I discovered just by following my creative heart. We're excited to have Jamie as our guest this week on The Flower Podcast! You can learn more about Jamie and all of our other guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform of you choice. You can watch our interviews on our YouTube Channel? See our latest Blog Post. Thank you to all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

I've been looking forward to releasing this episode for a couple of weeks now. Our guest, Kiana Underwood, is internationally known for her renowned floral designs. She has an eye and a gift for creating luxury weddings and events worldwide with unique colors combinations and floral varieties, while specializing in artful florals. She's literally hosted workshops around the world and her book is Color Me Floral. With a gigantic instagram following, she's been named as one of the top wedding florists in the world by Harpers Bazar. We cover so many topics in this episode. First we hear how Kiana started Tulipina, and grew her business to be internationally know for weddings and workshops. We discuss social media, marketing, and how to grow your brand. She also stresses the importance of managing your fears to accomplish your dreams. Be sure to subscribe to our podcast on the platform of you choice. You can learn more about Kiana and all of our guests at www.theflowerpodcast.com Have you seen our YouTube Channel? See our latest Blog Post. We must say a special thanks for all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

Gabriela Salazar, owner of the international studio La Musa de las Flores outside of Mexico City chats with Scott this week on The Flower Podcast. Gabriela shares her desire to connect with flowers through her floral designs, growing flowers in her garden, and the general care of flowers. Every aspect is so important and taking the time to relate to the flowers and give space to relax in one's creative process is so important. Gabriela chats about teaching, her design process of layering, caring for your garden through learning from growers like Erin of Floret and much more. Featured in publications such as Vogue US and Vogue Italia, Martha Stewart Weddings, Architectural Digest, and clients including Yves Saint Laurent and Mont Blanc, La Musa de las Flores continues to inspire the floral community. Be sure to subscribe to our podcast on the platform of you choice. You can learn more about Gabriela and all of our guests at www.theflowerpodcast.com Have you seen our YouTube Channel? See our latest Blog Post. We must say a special thanks for all of our sponsors! Detail Flowers Software Grace Rose Farm Accent Decor FlowerSchool NY / La

Anthony Maslo, owner of The Boy Who Cried Flowers is igniting the flower world with his exuberant energy and vivid use of color. Based in Long Beach California, Anthony provides full floral and botanical services for events, weddings, retail spaces and more throughout Southern California and is available for destination events. Relatively new to the floral industry, he has established himself as a true floral artist, master of color, and a passionate educator. One of Anthony's exciting accomplishments is being named the 2020 Mayesh Design Star. In this episode, Anthony and Scott discuss: 1. Imposter Syndrome 2. Sustainability 3. How to embrace color! 4. How to share customers. 5. The importance of celebrating accomplishments. 6. Practicing Gratitude. 7. Flower School LA You can learn more about Anthony Maslo and all of our past guests at TheFlowerPodcast.com ! Don't miss an episode! Subscribe to The Flower Podcast on your App of choice. Have you seen our latest Blog Post! Follow the link! I want to give a special thanks to our sponsors!! FlowerSchool NY/ LA Grace Rose Farm Details Flowers Software Accent Decor

This week we're excited to share our latest chat with Alison Ellis. She's been busy working on stream lining the process to help businesses operate safely during this trick time. We chat about protecting your employees, working with vendors, and communicating with wedding planners. You can learn more about Alison Ellis, Real Flower Business, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our Latest Blog post with stunning bouquets by Ariella Chezar!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

My guest this week is Natasha McCrary, of Mooresville, Alabama, she owns and operates 1818 Farms. She started the business in 2013 when her son fell in love with Southdown Babydoll Sheep. She had no experience raising the sheep, let alone running a farm. But then she had an idea of how she could make it work: combine a farm with a small business that would help cover the cost of food for the animals. The result was 1818 Farms, a working flower farm that's also a line of bath and lifestyle products. Besides being featured in several magazines, In 2019 Natasha won Amazon's Woman-Owned Small Business of the Year award, thanks to these best-selling products and this week she is on The Flower Podcast. You can learn more about Natasha, 1818 Farms, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post with stunning bouquets by Ariella Chezar!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

This week, experience flowers through the eyes of our guest. Jenny Thomasson, AIFD PFCI EMC, and floral artist loves, learns, and educates on all things floral. Jenny travels the world teaching advanced and avant-garde floral design, structure-building, and technique development. As a young mom, Jenny began her floral journey opening her flower shop, STEMS and has become one of the top wedding and special event florists in her area. Joining The Knot Hall of Fame, inducted as a member of the American Institute of Floral Designers (AIFD), and In addition to running Stems Florist, Jenny is a nationwide speaker and educator within the floral industry. Enjoy this episode with Jenny T Floristry! You can learn more about Jenny Thomasson, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

We're excited to have Joost Bongaerts, owner of Florabundance, as our guest this week on The Flower Podcast. Joost shares his flower journey, and his love of flowers, especially garden roses. It's also great to hear tips on buying flowers wholesale from a company that specializes in shipping all over the US. So, if you're looking to add another supplier to help you source specialty cut flowers you're going to love hearing this week's episode. You can learn more about Joost, Florabundance, and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Florabundance Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

What a pleasure to begin our new season with Ariella Chezar. I love this portion of her bio, "Whether it is collaborating on a spectacular event, teaching a room full of flower lovers, planting thousands of tulips or styling a photo shoot, I consider myself lucky to love every aspect of my color filled world." Ariella has published three books, with another in the works. She's been featured in many magazines, and has been an inspiration to flower lovers around the world. This episode was originally recorded back in late winter, pre-pandemic, however, with schedules and the unexpected challenges of 2020 we choose to release it today to open season 5. A few weeks ago we recorded an update, and Ariella graciously shared her activities during these challenging times and on the farm Ariella has been quoted saying, "My work is divided between weddings and events, farming and teaching, all of which give me tremendous joy." And this week she's on The flower Podcast! Be sure to stay tuned till the end for an update with Ariella. You can learn more about Ariella Chezar and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

We're replaying our episode with Joy Proctor this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more! Be sure to stay tuned till the end for a bonus with Joy from earlier in the week. You can learn more about Joy and all of our guests at theflowerpodcast.com. Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!! Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA Grace Rose Farm

New York City based Putnam and Putnam were our first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel. You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com Be sure to subscribe to the podcast on your app of choice. See our latest Blog post!! Thankful for our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY/LA

Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business. With over 25 years experience, she's helped thousands of florists via her online business courses, private & group coaching, and free video trainings. Scott and Alison chat about pricing, budgets, competition, booking more brides, website tips, and so much more! Learn more about Alison Ellis at TheFlowerPodcast.com !! See our latest Blog post! The Flower Podcast Blog Be sure to subscribe on your listening app so you don't miss an episode. Thankful for our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY/LA

Jennie Love, Creative Director of Love N' Fresh Flowers and President of the Association of Specialty Cut Flower Growers chats with Scott Shepherd this week on The Flower Podcast. Love 'n Fresh Flowers, LLC is a Certified Naturally Grown urban flower farm and a premier wedding florist in Philadelphia. Jennie shares how she has adjusted business during the COVID-19 quarantine and continues to adjust in the changing floral industry. Jennie's story will inspire you to think outside the box, get your hands in the dirt, and revaluate what you can do to grow your business. With a passion for educating florists and future farmers, Jennie is sharing her knowledge and experience from both perspectives. Jennie also shares her Guiding Beliefs of why she created Love N' Fresh Flowers. You can learn more about Jennie and our past guests at TheFlowerPodcast.com today! If you would like to learn more about the Flower Farmers we've created a special blog post just for you! Celebrating American Flower Farmers A Special Thanks to our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

Our guest this week is Joe Massie and we're excited to partner with him on promoting his new on-line course. Joe is known for his amazing design style and his achievements including, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown Chelsea Flower Show ('09/'10/'11/'12/'13). Joe is the youngest person ever to achieve this feat. We hope you enjoy our interview as we unpack all the great content in Joe's new course. We learn about why it's important to learn about design fundamentals and techniques. We also, chat about how this knowledge is key to having more confidence in your work and your business. Be sure to subscribe to The Flower Podcast on your App of choice. We don't want you to miss any episodes!! You can learn more about Joe and all of our past guests on our website, The Flower Podcast. Thanks to all of our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

Our love of flowers and the human spirit, our passion for creativity, inspiration, and encouragement will always connect us, and I am grateful to share this journey with you. For the first time since we started our podcast almost 2 years ago, we didn't air an episode last week. Wanting to be sensitive and not creating a platform that seemed self serving or like a personal promotion, we choose to press pause. So, for this week, we decided to reach out to one of our past guests from this season, Steve Moore. Sharing from his heart Steve invites us into his journey about family, his own experiences with racism and his personal thoughts on moving forward. Nothing said in this episode is meant to over simplify or understate the issues in our country involving racism. The conversation has obviously already begun, but it's my hope that this will help strengthen our community. My vision for The Flower Podcast has always been and will continue to be to make the floral journeys of our amazing guests known and be a supporting voice in the flower community. To learn more about Steve Moore and other guests on go to The Flower Podcast.com Thanks to our Sponsors!! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

A little more than a couple of weeks ago, you may have seen on social media that a new show was coming to Netflix. It's name, The Big Flower Fight!! The show has 10 teams of two that participate in a flower competition in the spirit of The Great British Bake Show. My guests this week are no stranger to The Flower Podcast, Sarah Campbell and Jordan Marx. I want to thank everyone for the questions that were sent in, and we tried to cover all of them and I want to thank Sarah and Jordan for joining The Flower Podcast. You can learn more about all of our guests at TheFlowerPodcast.com Thanks to our Sponsors: Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

With Peony season in full swing here in the US and around the world I'm excited to dive into the world of Alaska Peonies! this week! My guest this week farms peonies in Alaska and manages sales for the Alaska Peony Cooperative. I can't wait to dive into my chat with Martha Lojewski. This remote part of our country is the last haven for this majestic flower once the regular season comes to an end towards the end of June. so If you're a flower farmer or you just plain love peonies I think you're going to enjoy this weeks episode on The Flower Podcast! You can learn more about Martha and all of our other guests at TheFlowerPodcast.com ! Thanks to our Sponsors! FlowerSchool NY / LA Grace Rose Farm Accent Decor Details Flowers Software

Mindy Rice is our guest this week on The Flower Podcast. Her business is Mindy Rice Design and is based out of Los Olivos, California. Mindy's unique flair for floral and event design has earned her a loyal client base. A native Californian, Mindy's background in fine art and fashion informs her work with a sophisticated use of color and sense of proportion that are her hallmarks. She's had clients around the globe and has been featured in many publications; Martha Stewart, Grace Ormonde, and Harpers Bazaar, just to name a few. Mindy truly enjoys working with clients to translate their hopes and dreams into unforgettable events and I'm thrilled to welcome Mindy Rice to The Flower Podcast. To learn more about Mindy and all of our other guests go to TheFlowerPodcast.com ! We're Thankful for Our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

We're excited to replay our episode with Floret Flower's, Erin Benzakein is our guest this week on The Flower Podcast. Erin and her team have influenced both flower farming and floral design by bringing her passion and love of nature and flowers to the floral community. This week, Scott and Erin discuss the beginning of Floret, flower farming, their seed business, and her new book 'A Year in Flowers.' Erin brings her experience and award winning eye for design to this week's episode. Discussing her new book and everything that goes into the selection process for flowers, seeds, and plants, it's not only educational, but also so very inspiring. Subscribe to the The Flower Podcast on your listening App of choice. Go to The Flower Podcast.com to learn more about Erin and all of our past guests and listen to their episodes. Thankful for great sponsors:

Our guest this week is Sarah and Steve Pabody of Triple Wren Farms. It's great to be able to take some time and interview both Sarah and Steve. With a busy family and flower farm, we're grateful that both of them were able to join this weeks podcast. Together, they grow amazing specialty cut flowers, build gorgeous weddings, and mentor new flower farms. We covered so much great information in our time together. We discussed employees and creating a good working culture inside the business. In addition, Sarah chatted about keeping up with your numbers so you know how to plan and modify your business plan as needed. We covered Burn-Out, Agri-tourism, and how to pace developing your flower farm. You can learn more about Steve and Sarah Pabody and Triple Wren Farms on our website, The Flower Podcast !! We want to Thank our Sponsors! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

Our guest this week is Sam Jacobson of Ideaction Consulting. Sam started his company in 2016 to help wedding pros reach their goals to make more money with strategies and tactics based on the science of persuasion. Sam and Scott chat about how to help your clients during these challenging times, he stresses the importance of listening, our websites, and the importance on preparing for a busy Fall/Spring wedding season. You can learn more about Sam an all of our other guests at The Flower Podcast website. Be sure you subscribe to our podcast on your App of choice and now to our YouTube channel to see video content you may have missed. Thanks to Our Sponsors!! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story! Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19. You can learn more at The Flower Podcast about Gracie and all of our past guests, sponsors, blogs, and now videos. We want to thank our Sponsors!! Grace Rose Farm Accent Decor Details Flowers Software FlowerSchool NY / LA

Our guest this week is Katie Davis of Ponderosa and Thyme. Katie has a heart for education and mentorship and is comfortable teaching the basics as well as pushing experienced professionals to expand their creative boundaries. She is based in Salem, Oregon and on this episode Katie shares from her heart about growing her business through her personal health challenges. Scott and Katie also discuss how our businesses go through seasons and how you can navigate those obstacles. You can learn more about Katie and all of our past guests on our website The Flower Podcast. I want to Thank our Sponsors: Accent Decor Details Flowers Software FlowerSchool NY / LA Grace Rose Farm

Excited to have Steve Moore of Sinclair & Moore Events as our guest this week. Steve shares his story of how his business began and how he grew his business from sewing wedding dresses to becoming a wedding planner. He also discusses how his business and brand is handling some of the challenges we're all facing as we find the new normal after the effects of the Cover-19. I hope that you find his words both encouraging and inspiring. You can learn more about Steve and all of our past guests on our website, The Flower Podcast. Thanks to all of our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY / LA and our new sponsor Grace Rose Farm !!

Kim Branagan is our guest this week, and she brings her heart felt love of photography, flowers, and people to The Flower Podcast this week. Besides photographing weddings and events, Kim has helped creative entrepreneurs with learning photography, branding, and website imagery. Kim and Scott discuss the importance of photography and taking the time to make sure everything you do is captured for marketing and social media. She shares helpful tips to help you brand your business better. Kim Branagan is a wealth of information and we you can go to The Flower Podcast and learn more about Kim and all of our past guests. Thank you for our sponsors! Accent Decor Details Flowers Software FlowerSchool NY / LA

Hitomi Gilliam AIFD, has accomplished so much as a floral designer, business woman, lecturer, educator, and floral champion. We're excited to share this in person interview with Hitomi right after the Floristry Teacher Conference. She shares many of the topics and key points covered at this ground breaking conference. Hitomi shares the benefits of standardizing and unifying what floral teachers offer in their workshops and classes. You can learn more about Hitomi and her past episode on the Season 4 page of our website. Be sure to subscribe to The Flower Podcast on Apple Podcast, Spotify, Alexa, iHeart Radio, Soundcloud, Stitcher, and so much more. You can learn more about all of our past guests, blogs, and sponsors at The Flower Podcast. We're thankful for all of our Sponsors: Accent Decor Details Flowers Software FlowerSchool NY / LA

This week's episode is dedicated to spreading kindness through flowers amidst a great deal of uncertainty. It's a pleasure to have 4 businesses as guests this week. We hope their stories will encourage and inspire you. You can learn more about this episode on our website. The Flower Podcast Thank you to our sponsors: Accent Decor Details Flowers Software FlowerSchool NY/LA

Christin Geall owner of Cultivated, chats about her new book, Cultivated: The Elements of Floral Design. Last summer, I had the pleasure of chatting with our guest and now, She is here to share more about her latest works. Her love of writing, gardening, photography, and floral design are all captured in her new book, "Cultivated: The Elements of Floral Style" by Christin Geall. Christin draws upon the fine arts and historic sources and encourages all of us to think differently about flowers. Words cannot convey this beautifully mastered book covering all aspects of floral design. Be prepared to immerse yourself in the stunning photographs, personal stories, design concepts and of course of inspiration. I am excited to welcome Christin Geall to The Flower Podcast. I must warn you. You are in for a special treat. Christin will be reading excerpts from Cultivated. So settle in, take a deep breath, and let the stress of the day melt away for short time. You can learn more about Christin and her past episode. Season 4 Be sure to subscribe to The Flower Podcast on Apple Podcast, Spotify, Alexa, iHeart Radio, Soundcloud, Stitcher, and so much more. You can learn more about all of our past guests and blogs at The Flower Podcast. We're thankful for all of our Sponsors: Accent Decor Details Flowers Software FlowerSchool NY / LA

As I mention on almost every episode, I created this podcast to help, serve, and encourage our friends in the floral industry. Over time my flower family has continued to grow and literally cover our planet and with the events over the last couple weeks and especially the last 72 hours at the time of this recording these words are the basis for this week's impromptu interview. Events have been canceled or postponed, flights have been disrupted, social distancing has become more than just a buzz word, and we may feel like we are in a whirlwind, because of COVID-19 or Corona Virus. Over the next several weeks, we will all have felt the impact in someway by the current situation. This week, I spoke with Patrick, Dahlson, CEO of Mayesh Wholesale Florist and Ian Prosser of Botanica International Design and Decor Studio for a short conversation about what's going on at this moment in the floral industry from a couple of different perspectives. Patrick shares his insights on managing orders and customers, flower logistics, and facing these challenges with energized hope for the coming weeks. Ian shares openly about their cancelations and how they're approaching their events on a case by case basis. He also discusses how Tampa is working with local businesses in a positive way to work through this challenging time. I spoke with these business owners on Sat. March 14th, so To be transparent, this situation is changing all the time and we can only speak to the climate and challenges we have today. Needless to say, I'm thankful that Patrick and Ian were able to join me on The Flower Podcast. Please know that I believe great challenges will create great triumphs. Let us all come together to give each other hope and encouragement and use this time to learn and grow as a floral community. We've placed the link for this episode on our home page at TheFlowerPodcast.com. We want to thank our Sponsors: Accent Decor Details Flowers Software FlowerSchool NY / LA

My Guest this week is from Belgium and for more than 20 years, Tom De Houwer has inspired thousands of people, worldwide through his unique teaching and philosophy. Tom's speaking engagements and demonstrations have brought him all over the world, from China to South Korea, Mexico, The Netherlands, France, Italy, and The U.K. just to name a few. His relatable teaching style brings clarity and ignites passion to live one's true authentic purpose. You can learn more about Tom De Houwer here. Go to theflowerpocast.com to check out our blog posts, past guests, and more about The Flower Podcast. We want to thank our Sponsors!! Accent Decor Details Flowers Software FlowerSchool NY and LA

Our guest this week is Geogia Monroe, owner of Basecamp Farms located in College Station, Texas. It's always exciting to chat with a flower farmer in different parts of the country. Each area has different challenges and opportunities. Georgia shares her love of flowers and her flower journey. She also chats about converting from vegetable production to flower production, how she markets her flowers, and the importance of being a part of a local network of growers. You can learn more about Georgia and Basecamp Farms. Go to theflowerpocast.com to check out our blog posts, past guests, and more about The Flower Podcast. We want to thank our Sponsors!! Accent Decor Details Flowers Software FlowerSchool NY and LA Learn about our Top 10 Episodes of 2019!!

Bonus Episode! Excited to have Susan McLeary as our special guest for this bonus episode. We chat about her new book 'The Art of Wearable Flowers', and how she selects models, the hydration chambers, and what influenced her in her floral journey. You can follow her page under season 4 and learn more about Susan and her past episodes. Follow the link on her page to order her new book. Be sure to subscribe on your favorite app! Follow this link to her page: Susan McLeary Our home page is The Flower Podcast You can also follow along on our social places. Instagram @theflowerpodcast Facebook The Flower Podcast

Kelly Shore, owner of Petals by the Shore, is our guest this week on The Flower Podcast. Kelly shares her story and her passion for using seasonal flowers. I was also excited to learn about her new venture The Floral Source which promotes American Grown Flowers and sourcing local seasonal product. We chat about the need to attend floral workshops, floral communities, being transparent with your clients, and the importance of connecting to local flower farmers. Be sure to subscribe to The Flower Podcast on your favorite App! Learn more about Kelly Shore and connect to all her links! Learn more about all of our guests on The Flower Podcast. Go to The Flower Podcast.com to learn about all of our past guests and listen. Thankful for great sponsors: Accent Decor Details Flower Software FlowerSchool NY/LA

Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business. With over 25 years experience, she's helped thousands of florists via her online business courses, private & group coaching, and free video trainings. Scott and Alison chat about pricing, competition, booking more brides, website tips, and so much more! Learn more about Alison Ellis!! See our latest blog post about our Top 10 Episodes of The Flower Podcast of 2019 Learn more about past guests!! Visit our website: The Flower Podcast Be sure to subscribe on your listening app so you don't miss an episode. Thankful for our Sponsors! Accent Decor Details Flowers Software FlowerSchool NY/LA

Floret Flower's, Erin Benzakein is our guest this week on The Flower Podcast. Erin and her team have influenced both flower farming and floral design by bringing her passion and love of nature and flowers to the floral community. This week, Scott and Erin discuss the beginning of Floret, flower farming, their seed business, and her new book 'A Year in Flowers.' Erin brings her experience and award winning eye for design to this week's episode. Discussing her new book and everything that goes into the selection process for flowers, seeds, and plants, it's not only educational, but also so very inspiring. Be sure to subscribe to the The Flower Podcast on your listening App of choice. Go to The Flower Podcast.com to learn about all of our past guests and listen to their episodes. Learn more about Erin and her links on here.

Flowers and Photography go hand in hand especially with a wedding. Jose Villa is our guest this week and he shares so much insight into working with the photographers and learning how to make sure your flowers look their very best. Jose is considered one of the top wedding photographers in the world by Vogue, Martha Stewart Weddings, and Harpers Bazaar. Jose's approach applies fine are photography to the living, breathing, fast moving phenomenon that is a wedding. Scott and Jose chat about his presets, the advantages of using film and digital images, and being prepared so you don't miss the perfect image. Be sure you subscribe to our podcast on your app of choice. You can learn more about Jose Villa at The Flower Podcast. Thanks to our wonderful sponsors! Inspired + Aligned by Julie Tobi FlowerSchool NY/ LA Accent Decor Be sure to subscribe to our social media on Facebook and Instagram.

Bron Hansboro, The Flower Guy Bron is our guest this week. Bron is an award winning floral and event designer and has been featured at conferences like the Wedding MBA. Bron and Scott discuss in depth about marketing and stylized shoots for promoting your flower business. He has a very practical approach to growing your business organically. Be sure to subscribe to the podcast on your app of choice. The Flower Podcast website contains more about all of our past guests, blog posts, and podcasts. Thank you to our sponsors: Accent Decor FlowerSchool NY/LA Details Flowers Software

Excited to have Julie Tobi, a career pivot coach on The Flower Podcast again. Julie and Scott discuss the how to's and importance of setting goals throughout the year. Julie also shares about her 12 month group coaching experience for creative business owners called Inspired and Aligned. We chat about why coaching is important, the dynamics of group coaching, and what's included in her new program. Here's the link to Julie's Coaching Inspired and Aligned Here's the format: 12 months of live, virtual coaching; 24 group sessions, 75 minutes each 12 group coaching sessions 12 Live Q&A strategy sessions 4 individual sessions with me, 50 minutes each Two-day in-person retreat June 2020 in Michigan Group-led Slack for inspiration, motivation, and support Virtual group kick-off party! If you want to learn more about Julie be sure to go to her guest page at The Flower Podcast Be sure to subscribe to The Flower Podcast on your app of choice.

Corrine Heck is the founder and CEO of Details Flowers Software. Corrine share her journey in the world of flowers and the creation of this amazing tool for the floral industry. Her story is powerful and inspirational! She shares her health challenges this year and some new announcements regarding her incredible Software. Be sure to subscribe to The Flower Podcast!! Learn more about Corrine Heck Season 4 Learn more about Details Flowers Software Learn about all of our past guests Season 1-3 Thank you Accent Decor for being one of our sponsors!!

Thrilled to have Joy Proctor as our guest this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more! You can learn more about Joy and all of our guests at www.theflowerpodcast.com . Go directly to Joy's page: Joy Proctor You can follow us on instagram @theflowerpodcast

New York City based Putnam and Putnam are the first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel. You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com Be sure to subscribe to the podcast on your app of choice.

Happy New Year!! As we conclude the last episode of the year we wanted to look back at some of the encouraging and inspiring highlights from over the past year. So we've gone back to share some highlights and some of the thoughts and ideas from Julie Tobi, Susan McLeary, Hitomi Gilliam, Ian Prosser, Zoë Gillina, Françoise Weeks, Amy Balsters, Lauren Anderson, Rachel Bridgwood, and Shane Connolly. As always, Thank You for listening. Be sure to subscribe on your app of choice. You won't want to miss an episode next year and you can learn more about all of our guests at www.theflowerpodcast.com .

We're replaying our episode with Laura Dowling. She shares her journey with flowers which lead her to become the Chief Floral Designer at the White House from 2009-2015. Laura and Scott chat about the many events and parties she created while the Obama's were in the White House. Laura organized the volunteer army of floral designers that helped with the Holiday decor, especially the iconic White House Christmas. Be sure to subscribe to the podcast on your favorite app and learn more about our guests at www.theflowerpodcast.com