How to Pivot with Union54's Perseus Mlambo
The Flip · The Flip Media
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Show Notes
Today's guest is Perseus Mlambo, Co-founder and CEO of Union54, the developers of the social commerce app ChitChat.
The company started as Zazu, an agtech startup, which pivoted to Zazu the neobank. After issuing virtual cards for their users and seeing the demand other fintechs had for virtual cards, they pivoted to Union54 the card issuing API, which after massive traction in the fintech ecosystem and subsequent issues with fraud, has pivoted once more to ChitChat.
With many pivots come many lessons, and in this episode, Perseus shares his lessons and much more.
00:00 - Intro
03:01 - Perseus' Pivots
05:14 - Union54 and chargeback fraud
09:37 - Are Union54's problems solvable?
12:30 - Stakeholder management
19:03 - Alternative options for the company
22:27 - Perseus' conviction in the team & the opportunity
27:00 - Union54's newest product, ChitChat
30:18 - ChitChat's unique cap table structure
34:37 - What's the vibe in the ecosystem?
38:05 - The vision for the company
Episode Links -
Perseus' interview with TechCrunch
Follow Perseus on Twitter
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