The Fitness Marketing Agency Podcast

In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam's story is a must-listen for gym owners and online coaches. Key Highlights: - How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency fitness#marketing#gym #fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness 00:00:00 - Introduction 00:00:05 - Liam's Journey to Fitness Business 00:00:49 - Sponsorship Message 00:01:43 - Interview Begins 00:01:54 - Liam's Early Career and Challenges 00:10:59 - Starting a Bootcamp 00:12:59 - Struggles with Business Growth 00:15:26 - Joining FMA 00:19:02 - Risk Taking in Business 00:19:45 - The Importance of Community in Business 00:21:01 - Transitioning from Bootcamps to Small Group Training 00:21:50 - Adapting to Change and Overcoming Challenges 00:22:57 - The Power of Personal Sales Ability 00:30:07 - The Art of Conversation in Sales 00:34:26 - The Importance of Following a Sales Structure 00:34:56 - Delegating Sales and Achieving High Conversion Rates 00:36:02 - The Necessity of Calling Leads 00:37:59 - Persistence in Sales 00:38:23 - Importance of Resilience and Focus 00:38:44 - Securing a Contract 00:39:47 - The Power of Persistence 00:39:59 - The Value of Leads 00:40:22 - Building a Successful Business 00:40:57 - The Importance of Conversion Rate 00:42:10 - Building a Business from Scratch 00:42:16 - The Revenue Breakdown 00:42:29 - Searching for a New Venue 00:45:51 - The New Venue 00:50:45 - Investing in the Facility 00:52:12 - Raising Funds for the Facility 00:54:18 - The Ambassador Program 00:54:55 - The Ambassador Membership 00:55:23 - Securing Initial Investments 00:56:11 - Raising More Funds 00:56:51 - Securing the Funds 00:57:01 - Waiting for the Funds 00:57:24 - Reflection on Past Financial Challenges 00:57:43 - The Ambassador Program 01:02:59 - Reflection on the Journey 01:05:09 - Challenges in Building the Gym 01:09:57 - Overcoming Challenges 01:11:56 - The Gym's Layout 01:13:35 - Key Advice for Success 01:13:40 - Creating a Motivating Environment 01:14:20 - Facility Layout and Design 01:14:30 - Training Studio and Space Utilization 01:15:16 - Timetable and Group Sessions 01:15:43 - Pre-Launch and Target Signups 01:17:10 - Marketing and Sales Strategy 01:19:01 - Creating a Unique Gym Experience 01:21:45 - Importance of Details in Facility 01:23:03 - Membership Growth and Revenue 01:24:57 - Initial Thoughts 01:25:05 - Challenges in Launching a New Facility 01:25:20 - Planning for Future Expansion 01:25:47 - Considering Outdoor Space and Aesthetics 01:26:09 - Budgeting and Future Plans 01:26:52 - The Importance of Location and Future Expansion 01:28:22 - Balancing Business Growth and Personal Happiness 01:30:02 - The Joy of Coaching and Running a Business 01:31:23 - Final Thoughts and Appreciation

https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial https://www.instagram.com/charliehorton In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you're looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice. Key Highlights - Why personalisation is key to trial-to-member conversion. - Crafting 30-day trials that maximise retention. - How organic content and engagement drive local gym growth. - Overcoming the challenges of scaling a gym business. - The importance of cost control for member satisfaction. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription #fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

https://www.instagram.com/mrbenjamindavis Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription. In this episode, Toby, FMA's paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we'll uncover the strategies that can transform your ad performance and increase your ROI. Whether you're a gym owner or online coach, these actionable tips will change how you approach paid ads forever. Key Highlights: Why higher prices drive better ad performance. The difference between warm leads and Meta leads. The sales skills you can't afford to ignore. How to interpret key metrics in your ad dashboard. Create a marketing calendar that keeps leads flowing. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness #onlinecoaching

https://www.instagram.com/imdanmoore Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA's Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site's rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business. Key Highlights - How Dan grew to £70k/month with 30% profit margins. - The systems that let him step out of daily operations. - Why defining roles for staff creates scalable growth. - Breaking down Dan's expenses and profit strategies. - How to align your business model with your long-term goals. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 00:00:00 - Introduction 00:00:04 - The Journey of Dan Moore 00:00:17 - Breaking Down the Business 00:00:45 - The Evolution of the Business 00:01:30 - The Business Model 00:02:04 - The Role of the Owner 00:03:04 - The Importance of Revenue 00:08:45 - The Business Structure 00:10:33 - The Financial Breakdown 00:12:53 - The Ratios for Profit 00:16:19 - The Growth of the Business 00:17:32 - Personal Financial Goals 00:18:59 - Business Strategy 00:20:45 - Intermission and Advertisement 00:21:13 - Discussion on Membership and Attrition Rate 00:22:19 - Discussion on Expansion and Second Location 00:22:59 - Discussion on Roles and Responsibilities 00:25:43 - Discussion on Marketing and Sales 00:27:10 - Audience Questions 00:29:46 - Conclusion

https://www.instagram.com/charliehorton https://www.instagram.com/lukebrobinson_ In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA's Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions. Key Highlights: Why your sales process needs precision and efficiency. How to pinpoint your ideal prospects with accuracy. Unlocking the right sales tactics for gym owners and coaches. The key to scaling your gym business through better sales. Why mastering sales fundamentals is non-negotiable for growth. If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency 00:00:00 - Introduction 00:00:03 - Offering a Free Resource 00:00:27 - Introduction to the Episode 00:00:39 - Case Study: Luke's Sales Coaching 00:01:01 - Breakdown of Mitch's Sales Process 00:02:04 - Discussion on Sales Consistency 00:03:24 - Mitch's Reflection on Sales Process 00:04:19 - Discussion on Sales Conversion 00:06:13 - Increasing Sales Volume 00:08:27 - The Importance of Self-Analysis 00:11:27 - Chris's Sales Experience 00:15:11 - Chris's Reflection on Farming 00:16:22 - The Concept of Farming in Sales 00:16:49 - Understanding Hunting and Farming in Sales 00:19:03 - The Importance of Farming Leads 00:19:37 - The Value of Old Leads 00:20:43 - The Workflow of Priorities 00:22:40 - Objection Handling Exercise 00:23:00 - Overcoming Objections 00:26:49 - Handling 'I Need to Think About It' Objection 00:29:58 - Q&A: Low Pickups 00:32:12 - The Importance of Consistency in Sales 00:32:52 - Closing Thoughts 00:32:56 - End of Discussion #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success. Key Highlights - Harvesting crops vs. planting seeds: Building a long-term strategy. - Speak the language of your marketplace, not your peers. - Organic vs. paid marketing: Why you need both. - Direct response vs. brand marketing: Striking the right balance. - How your sales strategies can nurture prospects into loyal clients. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Episode Description: In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is "sleazy," this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs. Key Highlights: - Why gym sales begin with your belief system. - The truth about 'bad leads' and how to handle them. - Why fitness objections are just broken mindsets to fix. - The power of consistent follow-ups for closing more deals. - Transforming sales from boring to impactful for gym owners.

In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from helping hundreds of gyms worldwide improve their products, teams, and services, this no-nonsense discussion is a must-listen for those ready to scale their business, overcome fears, and define success on their own terms. Key Highlights Is marketing without a solid product killing your growth? Why your business model could be killing your potential. The systems that are redefining what premium fitness looks like. How hiring the right staff changes your entire business trajectory. Why facing churn and tough conversations leads to better clients. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Jenz Robinson on Instagram: ⁠https://www.instagram.com/coach_jenz/?hl=en-gb Marchon Gyms: https://www.instagram.com/marchon/?hl=en-gb PFCA: https://www.instagram.com/the.pfca/?hl=en-gb Gym Owner Network: https://www.instagram.com/gymownersnetwork/?hl=en-gb

In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach. Key Highlights: How to grow from 35 to 175 clients and hit 40k months. Systems and mentorship are the key to overcoming stagnation. Tracking KPIs and using CRM tools helped scale faster. The importance of balancing team workload and member satisfaction. How focusing on one great facility is more powerful than expansion. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth?sl=podcastdescription⁠. Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/?hl=en-gb⁠ Connect with Gavin and his gym on Instagram: ⁠https://www.instagram.com/coach_gavin_coleman/?hl=en-gb⁠ ⁠https://www.instagram.com/peak.health/?hl=en-gb⁠ This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here:⁠ https://bit.ly/3YN6MOm⁠ and to book a demo call, Click here:⁠ https://bit.ly/48znLXC⁠

In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it's ever been. Key Highlights: How to restructure the onboarding process to address service gaps. The pivotal shift from £200 to £400 per month memberships. Why over-50s are the ultimate target demographic for gym growth. Lessons learned from a £200,000 gym redesign and team overhaul. How sales training, tracking and CRM's transform lead conversion rate. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb https://www.instagram.com/eventus22_fit/?hl=en-gb This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that's experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results. The mindset transformation that helped grow SGPT gym to 110 members. How to tap into the 50+ demographic to build lasting success. The power of a clear, consistent membership offer. Why focusing on strength training, not weight loss, is a game-changer. How community-driven marketing strategy fuels growth. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=kevpoddescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Kevin on Instagram: https://www.instagram.com/hurley_fitness_ely/?hl=en-gb This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/

In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions. Key Highlights From struggling to thriving: Richard's rebrand success with Fortified Gym. Why letting go of "business baggage" fuels growth and stability. How fear of judgment can prevent you from achieving your goals. Taking control of your finances: the power of disciplined business choices. Building a lifestyle that supports your gym's vision—not the other way around. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=richardpod Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Richard on Instagram: https://www.instagram.com/rich_roach/?hl=en-gb Connect with Fortified on Instagram: https://www.instagram.com/fortifiedgym/?hl=en-gb If you want to find out more information about our partner Gym Owner Network, Click the link below: https://www.gymownernetwork.com/ This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we chat with Frank and Eddie from HYROX, a fitness movement that's become a global sensation. HYROX offers gyms a unique opportunity to affiliate with a powerful brand that boosts community engagement and retention. Frank and Eddie explain how gyms can leverage HYROX to enhance their services, attract new members, and host their own HYROX events, creating an additional revenue stream. With access to exclusive events, training materials, and brand visibility through the HYROX gym finder, HYROX-affiliated gyms stand out as top choices for fitness enthusiasts seeking a new challenge. Find out how partnering with HYROX can elevate your gym's success. Key Highlights: How HYROX is revolutionising gyms by offering members a clear, competitive fitness challenge. HYROX's rapid growth from 700 to 16,000 athletes, driven by smart marketing and strategy. What exclusive perks and new revenue streams gyms gain by affiliating with HYROX. How HYROX Academy helps coaches improve client performance with tailored training. The scarcity strategy of HYROX events creates higher demand for affiliated gyms. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=hyroxpodyt Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with HYROX on Instagram: https://www.instagram.com/hyroxuk/?hl=en-gb This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification

In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry. Key Highlights: Insights from a successful gym owner with 20 years of experience in the industry. The power of patience and obsession in achieving long-term success. How John merged rehabilitation with SGPT to enhance client results. Strategies for maintaining high retention rates with an 80% conversion. Developing a supportive and accountable team culture in the gym. How to understand and meet clients where they are in their fitness journey. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=johnlarkyt Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with John and his gym Sphere Fitness on their Website: https://spherefitnessstudio.com/ This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below: https://www.thefbda.com/

In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights. Key Highlights: The habits of a young gym owner who skyrocketed to success in 9 months. How to look after and care for 300 open gym and 105 Personal Training clients. Transitioning to SGPT to offer a more scalable and profitable coaching model. Finding, hiring, and training a full-time sales member to drive growth. The layout needed for a high-quality open gym with personalised coaching. Improved sales strategies with help from FMA, driving significant revenue. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=deanpodcast. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb. Connect with Dean on Instagram: https://www.instagram.com/coach_dmc_/?hl=en-gb. This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification.

In this episode, we are joined by industry expert and 'Retention Guru' Dr. Paul Bedford. This is a must-watch episode for gym owners wanting to scale and improve their businesses. As a seasoned expert in client retention in the fitness industry, Paul breaks down actionable strategies for increasing client lifetime value, using data analysis to inform decisions, and easy-to-implement tactics that will enhance your gym's overall operations. Learn from his vast experience working with million dollar gyms worldwide and discover the secrets to transform your business and boost your bottom line! Key Highlights: The 3 secrets to client retention that you can implement today without costing you anything! Find out what hundreds of successful gyms across the world are doing that you aren't. How to implement secondary income and joining fees to improve both profits and retention. The hidden details in the customer journey that can have big retention impacts. The impact of low-cost gym chains on the independent sector, and how to bounce back. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=paulbedfordpodcast. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb# To find out more about how The Retention Guru Dr. Paul Bedford can help you and your business, visit his website using the link below: https://www.retentionguru.com/. Connect with Dr. Paul Bedford on Linkedin https://www.linkedin.com/in/drpaulbedford/. This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below: https://ptqualification.com/pt-certification.

In this episode, we are joined by Dave Hoyland, owner of 'The Fitness Formula' in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable him to scale and support his family financially. He discusses the importance of internal marketing on customer retention, alongside the support of Fitness Marketing Agency and Fitness Business Profits in optimising operations and marketing. Dave teaches invaluable lessons and actionable insights for fellow gym owners striving to scale their businesses effectively. Key Highlights: How smart rebranding can increase lead generation and client interest. How Dave has fine tuned his team of five, including a dedicated sales specialist, to keep his business growing. How to achieve 97% client retention rates. How to build local partnerships with other companies to grow your membership base. Find out how Dave made 3k in his business whilst on holiday. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=davehoypodcast Connect with Fitness Marketing Agency on Instagram fitnessmarketingagency Connect with The Fitness Formula on Instagram the_fitness_formula_studio This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. https://www.harbiz.io/en?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST. This episode is also sponsored by Fitness Business Profits, learn to stabilise, systemise and scale your fitness business in 90 days or less! Maximise profits, impact more lives and unlock true freedom. Click the link to find out more. https://myfitnessbusinessprofits.com/.

In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level. -The Madisons Method: How they hire, onboard, and retain A-star staff. -How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations. -Sales strategies that help gym owners and coaches overcome common objections. -The biggest red flags you need to look for when hiring new staff. 00:00:00 - Introduction 00:00:05 - The Journey of a Gym Manager 00:00:07 - Roles and Responsibilities 00:00:11 - The Role of Sales and Community 00:00:17 - Importance of A-star Product and People 00:00:27 - Challenges of Sales and Marketing 00:00:40 - The Drive for Self-Improvement 00:02:40 - The Importance of Personal Development 00:05:57 - The Role of a General Manager 00:06:26 - The Transition from Senior Coach to Head of Sales 00:08:13 - The Importance of the Right Fit in Sales 00:11:08 - The Importance of Transparency in Business 00:12:39 - The Role of a Mentor in Career Development 00:18:50 - Sales in the Fitness Industryi 00:19:04 - Sales Targets and Conversion Rates 00:19:52 - Sales Process and Follow-ups 00:21:22 - Onboarding Process 00:21:43 - Overcoming Objections and Persistence 00:22:34 - The Importance of Sales in Business 00:23:50 - Sales Time Management 00:30:52 - Sales and Coaching Mindset 00:31:40 - Onboarding Process After Sales 00:35:27 - Touch Points During Onboarding 00:38:27 - Sales Process 00:42:22 - Retention Strategy 00:43:34 - Client Retention Rate 00:44:21 - Identifying Client Attendance Issues 00:45:36 - Team Meetings 00:46:26 - Training Session Setup 00:47:16 - Training Session Personalization 00:52:02 - Continuing Professional Development (CPD) 00:54:44 - Hiring Process 00:56:58 - Staffing for Gym Owners 00:57:33 - Onboarding Process for New Coaches 00:58:32 - Developing the Madison's Method 00:58:56 - Shadowing and Coaching Principles 01:00:39 - Staff Development and Role Progression 01:01:41 - Probation Period and Red Flags 01:03:59 - Delivery of Programming and Sessions 01:05:58 - Programming Responsibilities 01:06:07 - Programming for Different Class Concepts 01:06:40 - Programming for Safety and Flow 01:07:27 - Challenges in Programming 01:08:31 - Structure of Sessions 01:08:53 - Community Responsibilities 01:10:41 - Community Engagement and Events 01:11:48 - Leadership Lessons 01:13:18 - Dealing with Conflicts and Performance Issues 01:14:54 - Feedback and Performance Monitoring 01:16:16 - Advice for Gym Owners To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/. Connect with Jake on Instagram https://www.instagram.com/jakeberney_/. Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/. Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/. This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

In this episode, we're joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you're a gym owner looking to scale or just starting out, Jake's insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community. Key Highlights: How to achieve a 97% client retention rate and low attrition The best way to increase your prices in a short period of time just like Jake who went from £99 to £247 Changing from 1-2-1 PT to a more profitable SGPT model How Jake went from 30 to 107 active clients The benefits of opening a coffee shop and meal prep business next door to his gym To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/. Connect with Jake Wilkins on Instagram https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/. Connect with The Game Changer Training on Instagram https://www.instagram.com/thegamechangertraining/. This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn't bringing in new customers and his business model was killing his profits. Improving his marketing, sales and business operations with FMA has changed David's life for the better. Now he is able to step out of the business, spend more time with his family and expand his business with confidence after tripling monthly recurring revenue to £22K and making 80% sales conversions. Make sure you listen/watch this episode to find out exactly how Dave transformed his fitness business. Key Highlights: How Dave tripled his monthly recurring revenue from 7k to over 21K Learn how Dave increased his pricing package from £5 sessions to £240 per month Start working 3 day weeks whilst growing and scaling your business like never before Transforming sales conversion rates instantly from under 50% to over 80% with one simple strategy To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-...⁠ Connect with Fitness Marketing Agency on Instagram: ⁠fitnessmarketingagency ⁠ Connect with Seven Movement on Instagram: ⁠https://www.instagram.com/seven_movement_gym/⁠ This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

In this week's episode, we're joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan's dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that's truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community! Key Highlights How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow How they added 10k of monthly recurring revenue and doubled their floor space The dynamics of how to run a successful business as business partners + life partners Their top sales strategies and the best way you can onboard a new client How they have implemented HYROX into their gym To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/. Connect with Perfit Fitness https://www.instagram.com/perfitfitness/. Connect with Jordan https://www.instagram.com/jordanhipperson/. Connect with Abi https://www.instagram.com/abicossey/

In this episode, we're joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and manager. Rhys outlines the importance of lead reactivations and proper delegation to your team of staff. Find out what Rhys changed in his marketing and sales strategies in order for BSC to double its conversion rate, boost its monthly revenue to £38K, and increase its member prices. Watch this episode to find out how Rhys transformed his gym. Key Highlights: -How Rhys transformed his gym space and branding -Price increases and how to minimise impact on client drop off -Ex-client reactivation and the importance of warm leads -Balancing the importance of front-end sales against client fulfilment -How the client journey, the onboarding experience, and staff quality is vital to retention -Managing delegation and finances as a business owner To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with BSC https://www.instagram.com/bsc_hq/ Connect with Rhys https://www.instagram.com/bsc_rj/

In today's episode, we're joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he's made, as well as the support system and the community in his gym. Charlie and Tony explore the marketing, sales, and systems of his fitness business. This episode is an excellent tell-all of every aspect of being a gym owner. Key Highlights How Tony's life has changed since transforming his fitness business Key lessons Tony learnt to improve his marketing and sales process Learning the systems of his gym and understanding the data How Tony increased his conversion rate to 95% Bringing family into your business and how to manage those roles To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Tony https://www.instagram.com/tony_catalystpt/ Connect with Catalyst https://www.instagram.com/catalysttrainciren/ https://www.catalyst-training.co.uk/

In this episode, we're joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gym owners and fitness businesses. In this discussion, we look at what steps need to be taken to set up a second site and advice when fitting gym equipment within multiple facilities. Ben and Chris talk about how upgrading your facility can also massively benefit your marketing as well. Key Highlights How to develop your gym space to enhance it for maximum capacity How to design your gym/space at all stages of your fitness career/ business to help you grow and evolve Chris' advice for creating space if you want to open a second site The biggest mistakes Chris has seen gym owners make with the space they have How BLK BOX and its team can transform your gym space To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketing.agency/high-growth⁠ Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠ Connect with Chris ⁠[email protected]⁠ ⁠https://www.instagram.com/chrishull_17/⁠ Connect with BLK BOX ⁠https://www.blkboxfitness.com/

In this episode, we're joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he's made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym. Key Highlights The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner Moving away from the gym floor as a business owner and how to make that transition Why you should reinvest in your fitness business to open another site Roy's experience with being burned by previous marketing agencies and how he recovered Becoming a HYROX Affiliated gym The sales process Roy is using to convert more leads into sales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Roy https://www.instagram.com/roypennings/ Connect with Zone 5 https://www.instagram.com/zone5.kaatsheuvel/ https://www.instagram.com/zone5.vught/ https://www.zonefive.nl/

In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their sales process in-depth understanding how to implement your personal branding into your sales calls. We explore Ross and Sarah's relationship with their clients and coaches and make their business a genuine and fun community, as well as looking at the growth in confidence they see in their clients. Plus we talk all things marketing and social media content creation and how that has helped them as a fitness business. Ross and Sarah's relationship with their staff and coaches What is the Barbell Club? Creating a business that is authentic to them and their ethos Their focus on marketing and social media content they create and the impact content creation has on their fitness business Sales process and one call close and tailoring sales calls to you and your personality/brand Unique opening hours of their business and why Burn out as a coach and managing work-life balance Ross and Sarah's vision for the future of their fitness business To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Ross https://www.instagram.com/ross_barbellclub/ Connect with Sarah https://www.instagram.com/sarah_barbellclub/ Connect with RT Fitness https://www.instagram.com/rt_fitness_durham_sunderland/ https://rtfitness.uk/

In this episode, we're joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what's happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business. Key Highlights: Finding your brand as a gym owner and Wes' rebranding journey Walk through of Wes' gym and pricing Hiring and onboarding process for coaches How Wes made the switch in his business model to small group personal training from 1-1 Steps to secure a second location Getting a business partner as a PT/ gym owner Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Instate Fitness https://www.instagram.com/instatefitness/ https://instate.fitness/ https://www.linkedin.com/company/instatefitness/ Connect with Wes https://www.instagram.com/wessantosfitness/ https://www.linkedin.com/in/wes-santos-linked/

In today's episode, we're joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn't converting how you would like it to, this is the episode for you! Key Highlights Why Matt transitioned from personal training to website developing Why as a business owner you need a website, and how it can legitimise your operation Creating and owning a domain for your fitness business Structuring web pages on your website Key things to remember when creating a website for your fitness business Websites as another tool for lead generation To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠ Connect with Accelerate Website Agency ⁠https://www.instagram.com/acceleratewebsiteagency/⁠ ⁠https://acceleratewebsiteagency.com/⁠ Connect with Matt ⁠https://www.instagram.com/mattswimsandstuff/⁠

In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry .Key Highlights: How to ask questions the right questions on your sales calls. Changing your business model to build better connections with your clients. Craig's journey working within the fitness industry and his current business model. Understanding the profit step method and growing your fitness business. Staff and coach turnover and tracking your financials. Nicky's advice and pros & cons of leasing a location for your fitness business. Setting up your fitness business to support your life. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Simply Fit https://www.simplyfitpt.com/ https://www.instagram.com/simplyfit_pt/Connect with the FBDA https://www.thefbda.com/ https://www.instagram.com/fitbizcoach/

On today's podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry. Key Highlights: What Jenz has done in the last 12 months to grow the brand. How to track metrics within your fitness business and impact your financial decisions. What you should be charging and how to set up your pricing for your fitness business. The referral culture within the fitness industry. How to build an environment in your business for your team to grow and improve. Closing leads and consultations with the one-call close. Case studies from previous clients who have gone through a model switch. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠ Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠ Connect with Jenz: ⁠https://www.instagram.com/coach_jenz/⁠ Connect with Gym Owner Network: ⁠https://www.instagram.com/gymownersnetwork/⁠ ⁠https://www.gymownernetwork.com/⁠ Connect with MARCHON: ⁠https://www.instagram.com/marchon/⁠ ⁠https://www.marchon.co.uk/⁠

In today's episode, we're back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he's seen during his time in the industry comparing successful and not-so-successful facilities. Key Highlights: The biggest mistakes Dan sees gym owners make. Generating a steady profit and the difference that will make on your decision making. The mindset to adopt to achieve your goals. Selling your service and remembering why you are selling to your prospect. Steps to take to push further within your fitness business and knowing when things need to change. How to buy coaching from somebody. What do successful people do in this fitness industry compared to those who aren't as successful. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Dan https://www.instagram.com/danaguilera__/ Connect with FBP https://www.instagram.com/fitnessbusinessprofits/

In today's episode, we're joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to "dominate the postcode". We explore his growth in the fitness industry and the marketing, sales and operations of his businesses. Key Highlights: The layout of Jerome's facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop) Pricing, marketing and sales process of Madisons. Importance of brand image including coaches, uniforms and staff. Pros and cons of employed staff vs contracted and why he stepped away from coaching. How he built a business from the perspective of a customer. The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses. Training programmes at Madisons between their SGPT and LGPT. The process and challenges of building two different businesses at the same time and lessons learnt. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Madisons: https://www.instagram.com/madisonsofficial/ Connect with Jerome: https://www.instagram.com/jeromebolze/ Connect with Mincka: https://www.instagram.com/minckacoffee/

In this episode, we're joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sales process, how they handle common objections and the one-call close, as well as how they discovered FMA. We delve into their personal lives and the sacrifices they have had to make to achieve their goals within their fitness business. Key Highlights: How Mark and Ray got into the fitness industry. Sales process and strategy for dealing with objections when following up with leads. Funding each gym facility. Staff progression and career paths. Process of opening multiple gym facilities and lessons learned. How Mark and Ray discovered FMA. Importance of holding community events for their members. Connect with Mark and Ray: ⁠https://www.instagram.com/markginley1/⁠ ⁠https://www.instagram.com/rayginley1/⁠ Connect with Tribe ⁠https://www.instagram.com/tribebfs/⁠ To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

In this episode, we're joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he's implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business. Key Highlights: Stephen's gym and the measures he takes to ensure his gym is up to standard. Why Stephen is no longer affiliated with CrossFit. How Stephen invests in his coaches. How Stephen implemented strength training for kids and teenagers. The sales process for his fitness business. Community and events for his members. Adjusting to life working away from the gym floor. The next steps and future plans for Stephen's fitness business. Connect with Stephen: ⁠https://www.instagram.com/kinsellaste/⁠ Connect with FSM: ⁠https://www.instagram.com/fsm.bray/⁠ ⁠https://fsmbray.ie/about/⁠ To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: ⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠ Connect with Fitness Marketing Agency on Instagram: ⁠https://www.instagram.com/fitnessmarketingagency/⁠

In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call Close method and how to structure your calls. Finally, we finish with a Q&A section of the talk where Luke and Charlie offer help to queries from other fitness business professionals. Key Highlights: Improving your mindset to conduct the most effective sales call The most efficient way to set up your sales process The importance of the information gathering stage of your sales call Understanding pain and pleasure points for your prospective to help make your sales pitches stand out from your competitors The top questions you should be asking your prospective client during your sales call To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

In today's episode, we're joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom's journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom's sales process and how he manages his time and delegates his fitness business. Furthermore, we get a walk-through of Tom's gym set-up, and he explains how he structures his CrossFit programmes for a range of his clients. Key Highlights: Tom's journey from coaching to co-owning a CrossFit Affiliate gym. The set-up of his CrossFit gym. Tom's sales process and how he gets people into his fitness business. How he adapts and tailors training programmes for each of his clients in his facility. How Tom has built a community for his members through his fitness business. Challenges that Tom has faced within the past 12 months. Tom's training and love of CrossFit. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with BYS CrossFit: https://www.instagram.com/bys_crossfit/ https://www.byscrossfit.co.uk/

In today's episode, we're joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cycles as well as the culture surrounding caffeine and stimulants and the impact they can have on your body. After 26 years in the fitness industry, Phil explains his journey as a coach and advice on maintaining high levels of service for your clients. Furthermore, we look at how fitness business owners can create added value to their fitness business. Finally, we discuss the direction of the fitness business and the surge in recovery and supplements. Key Highlights: How to optimise yourself and your daily activity. His journey into getting into the wellness industry and history with stimulants. The culture surrounding caffeine and stimulants on an everyday basis. Optimising your focus levels and how that will affect the quality of coaching with each client. Phil's experience within the coaching industry and how he expanded his number of clients and increased pricing. How to upgrade your levels of coaching service. Deep dive into the science behind HMN24 products. Phil's routine with training, sleep and nutrition. Lessons learned and mistakes Phil has made within his fitness business. Future of the fitness industry and the growth in wellness and recovery. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Find out more about HMN24: https://www.instagram.com/hmn24_/ https://hmn24.com/ Connect with Phil: https://www.instagram.com/theptcoach/

In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent's past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and outs of his gym and what he did in the 3 years of setting up his fitness business to be able to expand his space. We cover his sales process and marketing strategies and learn about his staff and how he holds them to a certain standard. He explains the programmes within his gym, including his HYROX journey, as well as movements he believes should be in every programme. Finally, Trent explains the next steps for his fitness business. Key Highlights: How Trent became a HYROX affiliate and how it has impacted his gym. His gym community and the relationships he's built with members and other business owners in the area. How he maintains his coaches to a high standard and develops their roles within the business. Walk through how his gym is laid out and find out about the programmes he offers. How he invested in his first facility and his second upgraded facility. Pricing, sales and the marketing process. Trent's journey to becoming the fitness business owner he is today. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Trent: https://www.instagram.com/trentsmithcoaching/ https://www.instagram.com/tsc.centre/ https://tsc-centre.com/

In this episode, we're joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creates a positive energy for himself by doing things that align with his values. We discuss setting goals, marketing tools many fitness business owners overlook, and how important it is to learn to sell within the fitness industry. Key Highlights: Getting energy from things you see as high value and discussions around mental health. Paul's lead generation process from email to WhatsApp. Dealing with opt-outs and rejection within the fitness industry. Using marketing that you're good at. Avoiding discomfort within your fitness business and accountability. How Paul became a multiple 7-figure business owner + key to happiness. Viewing sales as an important life skill. How Paul has changed his mindset to deal with his anxiety and mental health. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Paul: https://www.instagram.com/paulmortofficial/ Pauls Book: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681?qid=1606421295&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=c6e316b8-14da-418d-8f91-b3cad83c5183&pf_rd_r=X0YVWX47FMPW7YB72SKC

In this episode, we're joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness business, looking at topics such as financial transparency, pricing, sales process and marketing strategy. We reflect on the mistakes and lessons learned within their systems and what they changed to improve their fitness business and brand. Furthermore, we discuss staff structure and organisation as well as Fionns' and Gavins' roles within the fitness business. Fionn and Gavin offer many useful insights into the success of their brand and the people involved who helped make their fitness business the success it is today. Key Highlights: Implementing price increases within a fitness business model. Staff structure and organisation roles within their fitness business, plus what they're looking for in their coaches. How they adapted their sales process to the FMA one call close. When is the right time to expand your fitness business and open more sites? Fionn and Gavin's day-to-day schedule and work-life balance. How they adapted their marketing strategy. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Gavin and Fionn: https://www.instagram.com/tailormadefitnesshq/ https://www.instagram.com/fionnmaccullagh/ https://www.instagram.com/gavin_butler_pt/ Website: http://tailormadefitness.ie/

In this episode, we're joined once again by Dan Moore, owner of DM Elite and FMA client of 4 years. Dan has come back on the podcast to reveal how he has successfully expanded his fitness business and opened a second gym location. We delve into the challenges and lessons he has experienced that comes with expanding a fitness business as well as adapting and adopting new systems. Dan gives many useful insights into his decision-making to expand his gym and the importance of understanding your gym community. We also explain the financial aspects that are involved in scaling and embedding new coaches and staff into your fitness business. Finally, Dan explains his marketing strategies and sales points he used to fill his new site. Key Highlights: How Dan manages his personal and family life as well as running a business. Hiring processes and how to embed staff into your fitness business' culture. Challenges Dan faced involving funding and costs, whilst setting up the new location and lessons learned involving investments. Selling memberships and gym launches to the public - and what he would do differently. How Dan marketed his new gym with a limited number of spaces. When to know when is the right time to open a new location. Systems comparison between site 1 and site 2. The importance of reinvesting in yourself. Knowing your demographic and culture. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Dan: https://dmelite.co.uk/home/ https://www.instagram.com/dmelitetraining/ https://www.instagram.com/imdanmoore

In this episode, we're joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help gym owners scale their business. JC joins us to give his advice on all aspects of owning a fitness business and the lessons he has learnt throughout his time within the fitness industry. We delve into understanding the fitness market and pricing, longevity of team members, sales culture, and much more. JC breaks down how he runs his fitness business and the business structure, giving some useful insights into how gym owners can look at operations within their fitness business. Key Highlights: How to recognise problems within your fitness business and understand the reasons you might be struggling to grow. The growth and change of the market within the fitness industry. Being unique within your service or fitness business, and understanding what works for someone else may not work for you. Career paths and progression within staff and team members. How to embed a sales culture within a fitness business. Lessons JC has learnt throughout his time working in the fitness industry. Breaking down the operations of your fitness business and bringing it back to its base to scale it. Expanding a fitness business based on trends within the fitness industry. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with JC on Instagram: https://www.instagram.com/jc_vacassin/ JC's Website: https://jcv.inc/

Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share their journey, revealing the lessons, strategies, and mindset shifts that propelled Brigade Fitness to where it is today including the goal for the future to open 5+ more sites over the next 5-10 years.Key Highlights: Learn how Tom's military background and Sam's experience as a pro golfer shaped their business philosophy, bringing a unique perspective to the fitness industry. Dive into the success of Brigade Fitness with their 8-1 model, attracting and retaining members through a dynamic approach to programming, products, and services. Discover their proven process, from turning prospects into committed clients over the phone. Hear firsthand how they tackle common objections like time and price, converting sceptics into loyal, long-term customers. Get insights into opening a second location, including FMA's gym launch campaign, dealing with objections, securing leases, obtaining planning permissions, and achieving a change of use. Understand the importance of having a fully committed team to facilitate growth, and why viewing your gym as a business rather than just a fitness centre is the key to long-term success. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Brigade Fitness: https://brigadefitness.co.uk/ https://www.instagram.com/brigade.fitness/ Connect with Tom: https://www.instagram.com/tom.brigade/ Connect with Sam: https://www.instagram.com/sam.brigade/

Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the internal pain and struggles he faced trying to find his path after losing out on his dream at 20 years old and doing a job he wasn't passionate about. To being on the cover of Men's Health magazine at 26, we see how Kirk transformed his mindset to pursue a passion for training and fitness and turn it into a successful business. He also explains how vital mindset and education are within the fitness industry and how to stay physically fit in a healthy way. We explore how fitness coaching goes deeper than diet plans and training sessions and how important it is to implement a sustainable mindset for a healthy lifestyle. Finally, Kirk explains his hopes for the direction of his fitness business and his goals for the future.Key Highlights: The internal pain and struggles within Kirk's identity after his football career ended at 20 years old. Delving into the process of Built To Last and why Kirk believes his programme is the best in the fitness business as an online coaching service. The importance of collective energy that makes up a team and how that environment can benefit and affect clients. Understanding skill issues, belief issues and environmental issues and how these cause people to struggle to achieve the results they are after with their fitness. How the mindset of starting a fitness journey at a 'convenient time' counteracts his business's ideology of maintaining a lifestyle that lasts forever. Why social proof and investing in the quality of content you're producing as a fitness business owner is vital to attracting clients. Kirk's fitness journey and how he has adapted his training style to suit his lifestyle, mental health and wellbeing. Reflecting on the fitness industry and discusses the direction he believes it is heading and what fitness business owners should be doing! To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Kirk's Website: https://kirkmiller.co.uk/programme/ Find Kirk on Instagram: https://www.instagram.com/kirkmiller_/

Meet James Bramwell, FMA client since 2021 and a North London gym owner. Join us and James as we discuss the journey of growing a fitness business and the challenges that come with building it from scratch. James has 13 years of experience within the fitness industry specialising in small-group personal training and excels as a performance coach for other fitness business owners at FBDA. James talks about his experience working as a freelance PT and how he was inspired by those around him to find his own passion and direction within the fitness industry. We discuss how important it is to know your numbers and financial decisions so that you can benefit from it in the long run, as well as the importance of investing time in learning how to run your business effectively and successfully. Key Highlights: The mindset shift from being a freelance PT to becoming a business owner. Finding relationships between the skills gained in past passions and how to combine them to pursue new projects. The education within the fitness industry you need to know surrounding marketing, sales and health. Recognising when to move on from projects and the importance of fulfilment within your life and the fitness industry. When is the right time to get your own space for your fitness business. The impact that other experts and influences have had on his mindset about how to grow his fitness business. The importance of investing time and energy into building a team around you to be truly successful. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with James Bramwell: https://www.instagram.com/jbfitness_uk/ Connect with FBDA: https://www.thefbda.com/

Join us and Ben Coomber where we dive deep into the world of fitness entrepreneurship. Ben is a No.1 bestselling author, public speaker, and founder of Awesome Supplements and the BTN Academy. With a remarkable background that includes having a number-one-rated podcast of his own with twenty million downloads, Ben shares a transformative journey fueled by internal pain. Discover the incredible power of harnessing pain as a driving force and how it led to a five-and-a-half-stone weight loss in just eight months. The discussion delves into the evolution of the guest's approach, transitioning from fitness to cultivating an "awesome human" mindset. Uncover the insights into integrating health and fitness into your personal operating system for peak performance in every aspect of life. Key Highlights: Journey from internal pain to a five-and-a-half-stone weight loss in eight months. The realisation that health and fitness are integral components for peak performance in all aspects of life. Ethical considerations in the fitness industry, exploring recommendations made by fitness professionals. Challenges faced in creating a fitness business, with a focus on the financial aspects and lessons learned. The transformative power of gyms in changing lives and the responsibility that comes with owning one. The shift in energy required for starting a business versus growing, scaling, and stabilising it. Entrepreneurial identity rooted in personal pain and the struggle to break free from productivity-driven expectations. Stress as an addictive force and the importance of recognising and managing it. Building people-centered businesses to genuinely address real-life struggles and challenges. Join us for a conversation that goes beyond fitness, touching on entrepreneurship, ethics, and the journey to becoming an "awesome human." Whether you're a fitness business owner or an aspiring entrepreneur, this episode offers valuable lessons and perspectives that can shape your approach to success. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Ben Coomber: https://www.instagram.com/bencoomber/

Meet Nicky Sehgal, owner of Fitness Business Development Academy. Find out how Nicky built and sold his own fitness business and how he now uses his 23 years of experience to help other fitness entrepreneurs succeed. Not enough fitness businesses show profit and Nicky is on a mission to help improve that. He starts by figuring out your goals and purpose and moulding your business around that. This episode distils actionable strategies, advocating a mindset shift from coach to strategic business owner, stressing the importance of managing yourself before managing a business, seeking external perspectives to identify blind spots, nurturing team growth, and making informed, decisive choices to ensure sustainability and balance within your business. Key Highlights: How Nicky consistently drew a substantial income of 7-9k a month from his fitness business. Discover the strategy behind aligning business outcomes with personal goals. Uncover the myth of revenue equating to profit, stressing the significance of conscious spending aligned with client needs rather than impressing peers on social media. Shift from being a coach to a strategic business owner, emphasising the importance of personal happiness in steering a successful business. Prioritise margins over revenue, aiming for a structured breakdown. Seeking external viewpoints to identify blind spots and achieve balance and sustainability within your business. The significance of nurturing and developing your team to become better decision-makers, enabling more opportunities for growth and innovation. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Nicky at FBDA: https://www.thefbda.com/

In a world where every client counts, Sean McKirdy, the owner of Elevate98, shares invaluable insights into building a successful fitness business. With over 180 recurring monthly clients, Sean unveils exactly how he got there and what he is doing now to take it to the next level. Dive into the nuances of owning a small group training facility that prioritises personalised attention, where four-to-one coaching fosters a holistic approach to fitness. Sean reveals the power of seeking guidance, investing in education, and embracing humility as pillars of success. We delve into the challenges of marketing, loyalty, and understanding the psychology of clients, all while demystifying the resistance between marketing and sales. Discover how empathy, genuine connection, and a passion for making a difference fuel Sean's journey, inspiring others to redefine success in the fitness industry. Key Highlights: Sean's relentless pursuit of knowledge: Seeking guidance, investing in education, and learning from others in the industry Challenges of loyalty and undercharging: Addressing the complexities of member retention and pricing structures Overcoming marketing hurdles: Insights into failed attempts at DIY marketing and the importance of consistent, impactful strategies Understanding buyer psychology: Navigating various buyer personas and tailoring approaches to meet diverse needs The impact of sales and genuine intent: How fear of sales inhibits creating a real impact in the fitness industry To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Sean:https://www.instagram.com/seanmckirdy98/ https://www.instagram.com/elevate9.8/

Meet Dan Moore, a former pro-footballer turned gym owner and FMA client of over 3 years. From selling his car to fund his PT certification to mobile PT sessions to now opening his second facility, Dan shares his journey and invaluable lessons for fitness business owners. Discover Dan's secrets to success: the underrated power of email marketing, the necessity of periodic price raises, and his shift in mindset that transformed his business. Learn how he navigates the ever-evolving marketing landscape, working smarter by teaming up with the right people. Explore his book, "I'll Start Next Monday," delving into mindset mastery and the crucial differences between an athlete and an amateur approach. Uncover Dan's insights on building a sustainable fitness business, emphasising staff journey alongside customer experience. Tune in as Dan unpacks the keys to long-term success in the fitness industry. Key highlights in this episode: Dan's journey from ex-professional football player to gym owner. Understanding the importance of marketing and sales in the fitness industry, and collaborating with FMA to focus on his expertise while we handle the marketing complexities. Contrasting athlete vs amateur mindsets and attributes of what makes a gym owner successful. The significance of corporate marketing and nurturing staff within fitness businesses. Insights into the necessity of periodic price raises to ensure business sustainability, avoiding the pitfall of undervaluing services and resenting the business's growth. Make sure you keep an eye out for our second podcast with Dan in 2024 to find out how he has got on opening his second location (it has now been open for 5 months right now on release of this podcast and Dan is smashing it!) To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Dan: https://www.instagram.com/imdanmoore/ https://www.instagram.com/dmelitetraining/ Dan's book (I'll start next Monday): https://amzn.to/3NkRoCx

Gavin Denning, owner of GWD Performance and FMA client since 2018 shares a wealth of knowledge on the critical elements of building a successful fitness business. Covering everything from making swift decisions to overcoming the fear of debt, he dives into the psychology behind consumer decision-making and business growth. His take on reframing debt as an investment and the importance of pursuing dreams despite scepticism are eye-opening. Key highlights in this conversation include the importance of making quick decisions, reframing debt as an investment, and assessing the burning question: Do you want it enough to take the risk? Learn from Gavin's pre-launch marketing strategies and the nuances behind team building that have fuelled his journey, along with his expertise in sales and conversion rates, navigating unforeseen challenges, and the invaluable lessons he's amassed along the way. Bursting with actionable takeaways, this podcast episode is a gold mine for ambitious fitness entrepreneurs seeking inspiration, innovative strategies, and a clear roadmap for their own fitness business.Key highlights in this conversation: Indecision is still a decision, urging entrepreneurs to recognise the impact of hesitation on progress. A mindset shift on reframing your relationship with debt and starting to see it as a strategic investment in business growth. Discussing diverse avenues for acquiring investment, including high street banks, specialised companies like Swoop, and leveraging personal networks. Encouraging individuals to gauge their commitment level and willingness to create a lasting impact versus staying in a comfortable zone. Advocating for early education on nutrition and fitness in schools to combat rising obesity rates and promote healthier lifestyles. Illustrating the significance of spousal support, calculated risk-taking, and the confidence to challenge conventional advice for entrepreneurial success. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Gavin: https://www.instagram.com/gwd_performance/