EP | 679 - When to Cut an Ad vs. Let It Ride: The Rule We Give Our Clients
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
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Show Notes
When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more!
Time Stamps:
(2:24) What Happened On A Recent Ad Call Inside of IFCA
(7:25) Tactics and Takeaways From Years of Running Ads
(11:35) Why You Shouldn't Start With A VSL
(15:37) Mindset Wrap-up Around Ads
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