EP | 678 - Why Low Ticket is Actually Harder Than High Ticket
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
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Show Notes
Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it.
In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!
Time Stamps:
(0:32) Why Low Ticket Is So Much Harder Than High Ticket
(2:05) When I First Started Online Coaching
(4:45) Perceived Value of Low Ticket vs High Ticket
(6:23) High Ticket Sales Are Easier
(7:07) Human Connection
(8:05) The Math
(10:15) Massive Audience or Brand Exception
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