EP | 671 - How to Down-Sell (Without Hurting your Business or Prospects)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
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Show Notes
Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more!
Time Stamps:
(1:17) 2% Rule and VIP Tier
(2:45) When A Down-Sell Makes Sense
(4:09) What A Downsell Looks Like
(5:22) Pricing The Down-Sell
(6:09) How To Pitch It
(8:42) Re-Offer
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