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639. The Hormozi 'Niches Get the B*tches' Principle // How IFCA Client Jack Tripled His Rates & Business

639. The Hormozi 'Niches Get the B*tches' Principle // How IFCA Client Jack Tripled His Rates & Business

The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger

May 15, 20259m 9s

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Show Notes

If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved.

An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helping equestrian riders feel better in both their body and in the saddle like Jack's coaching business at Equibody? Extremely specific and can demand more investment based on that. We'll cover why this works and more in this episode.

Time Stamps:

(0:45) From $299 to $1000 A Month

(1:30) When Jack Came To Us

(2:45) The Pricing Ladder

(4:45) Health, Wealth, and Relationships

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