418. 15-Minute Content Masterclass: The 3-Types of Content That Will Grow Your Audience + Convert Followers into Paying Clients (Even if You Suck at Creating Content)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
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Show Notes
We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action to became a client.
Time Stamps:
(2:25) Your Ideal Client Is Out There
(3:40) The Client Attraction Process
(5:38) From Sidewalk to Slow Lane
(6:46) Problem Awareness
(8:10) Moving to the Slow Lane
(8:38) Example/Bike Shed
(11:22) Moving to the Fast Lane
(13:20) Making Action Posts
(13:56) How We Can Help You With Content
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