417. 5 Types of Stories To Tell In Your Content That Will Get You Clients (+ Make You Look Way Cooler Than You Are)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger · Erin Dimond and Jordan Dugger
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Show Notes
Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionally right?
Time Stamps:
(0:40) First Came Stories
(1:45) How Steve Jobs Presented the iPhone
(5:14) Why A Story is 22 Times More Effective
(6:36) The Neuroscience of Storytelling
(7:25) 3 Steps to Structuring a Client-Magnetizing Story
(10:55) Think of Your Life as an Album
(14:37) Product Story
(17:26) Values Story
(18:22) Vulnerable Story
(19:10) People Stories
(20:13) Common Pitfalls
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