#73: Hacking of the Human Mind - Robert Lustig, MD, MSL
The FitMind Podcast: Mental Fitness, Neuroscience & Psychology · FitMind LLC
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Show Notes
Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance.
He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Dr. Lustig holds a BS from MIT, an MD from Cornell, and a Masters of Studies in Law from UC Hastings College of Law.
We discuss the basic brain mechanisms behind various addictive products that are hacking our reward centers, the 7 key differences between pleasure and happiness, neuromarketing, and what to do about all this.
FitMind Neuroscience-Based App: http://bit.ly/afitmind Website: www.fitmind.com