Gen Z Marketing - How Grace Hardy grew her firm on Linkedin, Instagram & Tiktok

Episode Summary

Grace Hardy shares her journey of building a personal brand as an accountant using TikTok, Instagram, and LinkedIn. She emphasises the importance of authenticity, providing value, and engaging her audience with a mix of content types, from talking head videos to short informational pieces. Grace discusses balancing personal and professional content, planning and scheduling her posts, and the significant impact her social media presence has had on her firm—leading to speaking engagements and collaborations with organisations like the Department of Education.

Key Discussion Points

• Building an authentic personal brand on social media
• Types of content that resonate: talking head videos, slideshows, and informational posts
• Planning and scheduling content for consistency
• Balancing personal and professional aspects in branding
• Using trending topics and personalised content to connect with the audience
• Collaborating with other creators and establishing credibility through fact-checking
• How Grace's podcast allows her to connect with and share the journeys of young business owners

Guest Bio

Grace Hardy is an accountant and social media influencer known for her authentic and engaging approach to personal branding. Through platforms like TikTok, Instagram, and LinkedIn, she connects with her audience and promotes her firm by creating valuable content that’s relatable and trustworthy. Her innovative use of social media has opened doors to speaking engagements and collaborations, and she continues to inspire others in the accounting industry to embrace personal branding.

Actionable Takeaways

• Embrace authenticity and provide value to build trust and engage your audience.
• Leverage client questions and real-world insights as content ideas that resonate with your target audience.
• Balance personal and professional content to maintain relatability without oversharing.
• Schedule and plan content to maintain consistency, making it easier to reach a broader audience.
• Collaborate with others and establish credibility, especially in the accounting field, through fact-checking.
• Use podcasts or similar platforms to connect with others, share inspiring stories, and expand your reach.

Website: https://thefirm.media/podcast-episode/seeing-the-payoff-of-personal-branding/

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