The Fintech Blueprint

Lex interviews Kaito Cunningham, Co-founder and CEO of Utopia Labs, the modern system for managing contributor payments, expenses, and more for your DAO, supported by communities such as FWB, Sushiswap, and PleasrDao. Together, they touch on what a DAO really is and how the theoretical concept has evolved over time. The true benefits of transparency and verification have not been brought to fruition, and its Kaito's mission to do that with Utopia Labs, bringing true DAO tooling to the next generation of online labour. Lex and Kaito talk about the philosophy behind governance, voting, and community capitalism, as well as, how Utopia Labs have nurtured the journey of fundraising and leveraging the best value from their investors. MENTIONED IN THE CONVERSATION Utopia Labs' website: https://bit.ly/3lYVfdHKaito's Linkedin profile: https://bit.ly/3ItjhFo Topics: Web3, Defi, blockchain, DAO, decentralized autonomous organizations, voting, governance Companies: Utopia Labs, Lido.fi, Metropolis, MakerDAO ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’18”: Kaito’s founder journey - entering the Web3 space and his learnings from failed startups and content creation on social media 6’07”: Finding Utopia Labs’ CTO on LinkedIn & how an interest in Web3 evolved to a focus in DAOs 9’38”: An intro to DAOs - What they are? How they differ? What they are for? and some compelling examples 17’19”: The concept of Liquid Labor in the context of DAOs & characterizing the last six months of governance structure evolution 26’51”: The future of governance - Breaking down the idea of voting driven by identity and the individual human and democracy rather than by financial holding 29’47”: Utopia Labs - The evolution of its purpose, Kaito’s journey to date, and who the main clients are that are utilizing Utopia Labs’ tools? 34’43”: The process of fundraising and financing the company to date & building relationships with investors 38’42”: Channels to use to connect with Kaito & learn more about Utopia Labs Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex interviews Michele Tucci, the Managing Director in North and Latin America and Chief Strategy Officer of CredoLab, the largest developer of bank-grade digital credit risk scorecards based on mobile device data. Together, they touch on digital banking, digital credit, as well as the intersection between financial services, telecoms, and technology more. MENTIONED IN THE CONVERSATION Credolab's website: https://bit.ly/2XBhDgkMichele's Linkedin profile: https://bit.ly/3KfeHwU Topics: Fintech, payments, alternative data, AI, artificial intelligence, behavioural modelling, credit risk, fraud, GDPR Companies: Credolab, Capital One, Mastercard, Intesa Sanpaolo Bank, Trans Union ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’32”: Michele’s foundational experiences & the core proponent to his entrepreneurship 2’43”: The behavioural influences between credit cards in America vs Europe & the data landscape in the early 2000s 8’51”: The role of Mastercard in Michele’s journey & how issuers thought about the role of payment rails on the customer journey 16’19”: How data spoke to the human nuances around financial behaviour 20’48”: The evolution of how different players created financial networks in different geographies 24’09”: Credolab - the core problem it solves for & where it is today 32’50”: How Credolab uses pattern-recognition to develop user personas to inevitably inform risk profiles 36’53”: The development of extracting insights from digital footprints of users & how this results in sophisticated AI algorithms that banks compete for 39’54”: Channels to use to connect with Michele & learn more about Credolab Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex Sokolin continues his Build It Series, focusing on the differences between B2C and B2B strategies, and on the implementations of some foundational marketing principles. He discusses branding and the two ways of doing it right. Then he dives into the various programs that can be implemented to generate demand, from content, to social media, to paid acquisition. Finally, he touches on the importance of CAC and LTV, in particular during a year like 2023. MENTIONED IN THE CONVERSATION Fintech Blueprint's Website: https://bit.ly/3IcO9eqFintech Blueprint's Archive: https://bit.ly/3XlSGiX Topics: marketing, strategy, economics, fintech Companies: Betterment, Mint, FutureAdvisor, LendingClub, Coinbase, Softbank ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 2’04”: Recap of first edition - looking at markets and figuring out the shape of demand 3’12”: Why B2C Fintechs are one of the brightest signals of the transformation of the distribution of financial products 10’03”: Brand - why Brand matters in Fintech more so than ever before 20’04”: Marketing Programs - Building brands vs. quantitative marketing funnels 28’04”: Cost of Customer Acquisition and Lifetime Value - Blitzscaling vs organic growth 27’45”: Automation of the CFO stack vs Decentralized Autonomous Organizations (DAOs) 37’50”: Conclusion - closing remarks & overview Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex interviews Dean Tribble, co-founder and CEO of Agoric. Agoric is a Proof-of-Stake chain utilizing secure JavaScript smart contracts to rapidly build and deploy DeFi, comprised of a team who are experts in smart contracts. Agoric was founded on open-source principles which look to build a public economy. Dean is considered a technical genius and a long-time developer around blockchain, smart contracts, as well as a number of other technology initiatives MENTIONED IN THE CONVERSATION Agoric's website: https://bit.ly/3DGKuTwCEO's Linkedin profile: https://bit.ly/3judFCd Topics: DeFi, artificial intelligence, blockchain, web3, smart contract, javascript, dapps Companies: Agoric, Xanadu, ARPANET, Ethereum, Cosmos, Agorics, Inter.trade ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’28”: Dean’s professional DNA - his motivations, profound experiences, and the journey 3’49”: Early distributed systems - what they are, their evolution, and how they inspired the foundations for the internet/Web that we know today 8’10”: Witnessing the evolution of the internet and how the vision, futurism, and ideals warped over time 16’12”: The relationship between the legal symptoms of society trying to figure out what to do vs what’s actually going on 19’34”: Early forms of smart contracts, designing large scale e-commerce infrastructure, and distributed systems 24’07”: Addressing the idea of building an abstraction/pattern/framework embedded in software and layers in neural networks/AI models 28’07”: Agoric: What it is, what it does, and where it is positioned relative to other Web3 ecosystems 34’02”: The Cosmos ecosystem, what it means to be “multichain”, and the protocol Agoric are in the process of building 38’14”: What composable DeFi means and what the hardened DeFi primitives are that Agoric is providing 43’30”: Channels to use to connect with Dean & learn more about Agoric Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex interviews Stephen Balavan, the CEO of Lambda Labs, a company that provides GPU servers, workstations and cloud services for training neural networks. Stephen talks about his background in computer science, economics, and deep learning, and how his interest in AI began with reading Neuromancer by William Gibson. He discusses the history of AI research, the concept of perceptron, and the breakthrough of deep learning in 2012-2014 that enabled machines to recognize and categorize images better than humans. Stephen also talks about working for Perceptio - which started as an API for face recognition, and and later was acquired by Apple. MENTIONED IN THE CONVERSATION Lambda's website: https://bit.ly/3j6nOVICEO's Linkedin profile: https://bit.ly/3HAYhNv Topics: fintech, artificial intelligence, neural networks, deep learning, generative AI Companies: Lambda, Perceptio, Prisma, Apple, ChatGPT, Dall-E, Google, DeepDream, Dreamscope ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’48”: Stephen’s academic training and how it formed a foundation for his career trajectory 7’17”: The history of facial recognition AI, what a perceptron is, how it fails, and the architecture thereof 11’59”: Deep neural networks advancing facial recognition progress and the social credit score dystopia in China 17’45”: Define DeepDream and deep style - Neural network reverse engineering perceptions, visualisations and hallucinations 22’34”: From DeepDream to Dream Scope (web app) to accelerate image accuracy, and addressing the competition: Prisma’s Lensa 27’38”: The advances in the AI math that are responsible for the step-change in progress resulting in OpenAI’s ChatGPT, for example 31’53”: Lambda - how the company started, how the perceptions around consumable AI have changed, and the progress thusfar 36’42”: Lambda’s ability to evolve given the current heightened demand, and the future of the market 39’32”: What the future looks like with AI embedded into our everyday lives 41’38”: Channels to use to connect with Stephen & learn more about Lambda Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex interviews Sean Bennett, the co-founder and CTO of Stronghold, a Fintech company. Sean started out as an independent software developer, building software for clients. This experience led him to entrepreneurship and he used his skills to tackle the problem of remittance. He created Coinex, a stable coin issuer on the Ripple network, which allowed people to send money cheaply and quickly. However, early regulatory challenges and user adoption issues meant that the project was not successful. Sean eventually left the project and moved on to his next venture, Stella, a fork of Ripple. Setting the foundations for eventually starting his own company, Stronghold – a DeFi-enabled financial services company for institutional clients. MENTIONED IN THE CONVERSATION Stronghold's website: https://bit.ly/3iRB8NkCEO's Linkedin profile: https://bit.ly/3D4sJNr Topics: fintech, DeFi, remittance, payments, ACH, blockchain, stablecoins, e-commerce Companies: Coinex, Ripple, Stellar Network, IBM, Stronghold ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’52”: Sean’s early experiences building software and the path to entrepreneurship 8’56”: How a remittance-based family use-case led to a career building stablecoins 11’33”: The on and off-ramp mechanics involved in early-stage stablecoins & the reality-check of being to early to market 16’01”: Partnering with IBM to build their blockchain network & ideating a US Dollar settlement stablecoin integration using the Stellar Network 24’03”: Stronghold - the journey to its inception, its vision, and its unique positioning to the customer vs blockchain enablement 30’23”: The global nature of Stronghold’s merchant footprint & the data used to understand merchant risk and the associated rates thereof 33’58”: Stronghold’s preferred blockchain and protocols & the returns generated by the relative assets class 38’24”: Stronghold’s current focus given the state of the market & the trends informing its strategy going forward 39’44”: Channels to use to connect with Sean & learn more about Stronghold Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this podcast, Lex interviews William (Bill) Capuzzi, CEO of APEX, a Fintech company transforming financial services. Bill talks about his journey from studying environmental science to working in the financial industry, first at the banking and trading divisions of DLJ, then at Pershing where he learned the "bowels" of the industry, and then at Convergex where he learned about the importance of disrupting the trading technology. He then talks about buying Apex from Peak6 and his understanding of what it means to custody, clear, and settle a trade. He explains that a custodian holds the assets of the end investor and provides the clearing of transactions through a central counterparty like DTCC. He also discusses the decentralized finance world and the lack of a central counterparty in the cryptocurrency world. MENTIONED IN THE CONVERSATION APEX Fintech Solutions website: https://bit.ly/3H0LgwECEO's Linkedin profile: https://bit.ly/3IIMD4k Topics: fintech, custody, clearing, settlement, trading, investment, crypto Companies: Apex, Pershing, DLJ, PEAK6, Convergex, SoFi, Stash, TD Ameritrade, Schwab, Betterment ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’50”: A breakdown of Bill’s foundational experiences 13’37”: Definitional breakdowns of custody, clearing, and settlement 19’19”: Unbundling custody solutions from broker-dealers and retail distribution, and the regulatory implications 27’04: The dynamic between digital wealth management platforms and either robo-advisors or traditional advisors using robo platforms that plug into their custody 31’07”: Joining Apex in 2010 - the customer profiles, tech stack, opportunities, and vision to where Apex is today 33’31”: Hyper efficiency - offering zero commission and fractional shares in 2015/16 36’52”: The current winning formula for B2C tech-enabled financial companies that Apex supports 40’27”: Channels to use to connect with Bill & learn more about Apex Fintech Solutions Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, our Editor-in-chief Lex Sokolin walks through how 2023 is the year for executing on raw fundamentals, which means understanding how to design a Fintech or DeFi business model and understanding the shape of demand. Companies must focus on customer centricity and use a Lean Startup methodology to validate ideas and assumptions. This is done by testing products and services with prospects, using digital landing pages, and buying Google Ads to drive people to those landing pages. MENTIONED IN THE CONVERSATIONThe Fintech Blueprint: https://www.fintechblueprint.com/ Lex Sokolin: https://www.linkedin.com/in/alexeysokolin/ and https://twitter.com/LexSokolin Topics: start-ups, fintech, DeFi, innovation, disruption, tokenomics, cryptocurrency, blockchain, DAO, Web3, roboadvisorCompanies: Google, Greensky, Facebook, Robinhood, Youtube, DriveWealth, Betterment, Coinbase, MetaMask, Cross River Bank, MoonPayABOUT THE FINTECH BLUEPRINT🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS0’31”: Introduction - What the last 3 years brought to the Fintech space2’45”: How to approach 2023 from a mental model perspective7’03”: The approach to designing a Fintech or DeFi business model in 202316’27”: The Lean Start-up Methodology & how it optimises product market fit22’48”: Methods to seeking economically sufficient demand: traditional banking vs neobanking models27’45”: Automation of the CFO stack vs Decentralized Autonomous Organizations (DAOs)30’48”: Risk appetite: Betterment vs Coinbase vs MetaMask - their similarities and vastly dissimilar approaches to win consumers36’11”: Economic models attached to opportunities44’32”: Platform businesses providing an intermediating layer with repeatable demand46’29”: The nature of economic flows: Money in motion vs money at rest50’49”: Conclusion - closing remarks Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Jesse Proudman, the VP of Crypto Investing at Betterment, who was also the co-founder and CEO of Makara. Proudman shares his journey of building a web-design business, which eventually morphed into a cloud computing service and was later acquired by IBM. He then explains his interest in blockchain and the business he built to manage crypto portfolios, which led to the creation of the private cloud product. He discusses the challenges of the public internet versus private internet, public cloud versus private cloud, and public blockchain versus private blockchain, and how the industry has evolved since the ICO collapse of 2018. MENTIONED IN THE CONVERSATION Betterment website: https://bit.ly/3WlCM8BCEO's Linkedin profile: https://bit.ly/3Ww8mQG Topics: fintech, roboadvisors, crypto, investment, blockchain, cloud, cloud-as-a-service, digital assets Companies: Betterment, IBM, IBM Ventures, IBM Cloud, Strix Leviathan, Makara, Plaid, Gemini ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’28”: The entrepreneurial journey and the influences that led Jesse to becoming a founder 3’04”: Connecting the dots between designing websites for the local dentist to running cloud-as-a-service and getting acquired by IBM 7’41”: Public technology vs private technology and whether they solve for a similar answer 10’36”: Building an accelerator for IBM Ventures and how this drove the inspiration behind Strix Leviathan (a quantitative crypto hedge fund) 16’16”: Building a quantitative crypto hedge fund in the first crypto bear market and the investment strategies needed for it to work 20’32”: The trigger(s) that led to founding Makara (a cryptocurrency robo-advisor startup) 24’58”: The acquisition of Makara by Betterment, the combined offering as a result, and the psychographics of who this offering is for 30’26”: Custodial vs non-custodial holding of crypto assets, and the regulatory mine field of providing investment advice in the United States 33’53”: Betterment’s approach to modelling the full user journey/financial picture combining the traditional asset allocation with a crypto asset allocation 39’38”: The strategic vectors within the digital asset advisory business and what the future looks like for this industry 43’07”: Channels to use to connect with Jesse & learn more about Betterment Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Jarred Ward, CEO and co-founder of Twisp. Ward has been tasked with building nearly every part of the modern financial ecosystem, from a greenfield core banking stack, direct integrations with Visa and the card networks for card issuing, and later, building a banking-as-a-service API on top of BBVA’s global core.Ledgers are the detailed records of transactions and money movement for every fintech, yet they are continuously reinvented for every product. The process of building and operating mission-critical ledgers to track and reconcile payments and money movement is complex.Twisp’s vision is to provide the operational and scaling guarantees of DynamoDB, the correctness guarantees of a relational database, with the ledger and accounting primitives you need to build modern financial products at any scaleTHANK YOU TO OUR SPONSORS This episode was sponsored by Twisp. We are committed to highlighting partnerships transparently, and only work with organizations that we find compelling from an editorial perspective. MENTIONED IN THE CONVERSATIONTwisp website: http://bit.ly/3BEWBzbCEO's Linkedin profile: http://bit.ly/3HAHgng Topics: fintech, blockchain, ledgers, finance, financial infrastructure, cloud, accounting, banking-as-a-service, baas, apiCompanies: Simple, BBVA, Twisp, PacifiCorp, Stripe, Marqeta, MySQL ABOUT THE FINTECH BLUEPRINT🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS1’29”: The foundational experiences in Jarred’s education and career3’39”: Identifying the ways in which computers and automation were helping people in finance solve their problems7’35”: Jarred’s experience working at B2C consumer neobank Simple and its approach to success in a highly competitive space12’58”: The approach of the financial stack in a US-based traditional bank vs. neobank like Simple16’47”: The acquisition of Simple by BBVA and their approach to remaining competitive and relevant22’29”: The evolution of banking: Is old infrastructure with a modern API-based real-time infrastructure on top the answer?25’32”: Twisp – financial ledger infrastructure: Founding the company and its core propositions to date33’08”: The fundamentals of a core ledger and how abstraction supports assets of differing types38’39”: The ways that modern stacks are able to get around the natural limitations of technologies like MySQL and Postgres43’52”: Financial workflows: Their evolution, customer adoption preferences, and the ability to package them into on-demand financial infrastructure46’50”: Channels to use to connect with Jarred & learn more about Twisp Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Will Beeson, who currently works at Standard Chartered Ventures. Previously, Will was the Co-Founder & Chief Product Officer at digital bank BELLA, as well as, a Principal at Rebank, a fintech advisory firm. Will’s banking entrepreneurship streak doesn’t end there, he co-founded Allica, a digital bank for businesses in the UK. We discuss the evolution of the banking-as-a-service sector, and in particular the challenges of infrastructure providers when their fintech clients fail due to market pressure. What’s next for embedded finance? MENTIONED IN THE CONVERSATIONRebank: https://rebank.cc/Will Beeson: https://www.linkedin.com/in/willbeeson/ and https://twitter.com/will_beesonTopics: Embedded finance, fintech, neobank, banking, payments, finance, banking-as-a-service, API, RegTech, RegulationCompanies: Plaid, Onfido, Stripe, Socure, Green Dot Bank, Cross River Bank, FIS, Fiserv, BlockFi, BBVAABOUT THE FINTECH BLUEPRINT🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS1’01”: Setting the scene in Fintech 2022 & what are the symptoms of things going wrong in the Banking-as-a-Service (BaaS) space10’01”: The recipe for success in the BaaS space and the opportunities over the next coming years13’19”: The dialectic between infrastructure and application and their phases of innovation19’32”: Optimising the operating model for maximum efficiency & where/how regulatory influence plays a part24’27”: The tangible impact of regulation & how this may help alleviate the current state of affairs28’04”: The cost impact of fintech solutions on the value chain & what these costs may look like31’31”: The optimal outcome for fintech infrastructure: embedded & bundled, or independent development, or acquisition of leading providers of services34’00”: The optimal outcome for fintech applications: build a full service neobank or build a revenue generating component and grow from there37’13”: Channels to use to connect with Will & Lex Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with David Shuttleworth, the managing director of token engineering at Binance. Prior to this, David was a Senior DeFi Economist at ConsenSys, where he focused on mechanism design, tokenomics, and protocol design. David’s experience is extensive and includes leading the development of the Medical Advanced Analytics team at GlaxoSmithKline and was a data scientist at various stage startups in FinTech and predictive analytics. David also conducted research in behavioral economics and health outcomes at the University of Pennsylvania and has published his work in peer-reviewed scientific journals such as JAMA, the Annals of Internal Medicine, and the Lancet. ABOUT THE FINTECH BLUEPRINT🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS:2’21”: A high level overview of what happened to FTX and the bizarre coverage of Sam Bankman-Fried6’56”: How BitMEX fits into the equation11’34”: Addressing the relevance of the conspiracy theories surrounding FTX16’19”: Tokenomics of FTT (FTX’s token) overview - explaining trading on the margin, how this differs from buying at spot rates, and liquidation machanics20’24”: Crypto holding attacks and why this is profitable for the attacker22’59”: FTX and Alameda Research’s Balance sheet - collateralization, strategy, and leverage27’16”: The collapse of Terra LUNA and Three Arrows Capital, how this impacted FTX, and who is likely to fall next35’02”: Remediation strategies: The Binance Billion Dollar Recovery Fund and Proof of Reserves39’12”: Channels to use to connect with David Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Adam Nash, the co-founder & CEO of Daffy – a new fintech platform focused on charitable giving. Adam has served as an executive, angel investor, and advisor to some of the most successful technology companies to come out of Silicon Valley. He is currently on the Board of Directors for Acorns, the country’s fastest-growing financial wellness system, and Shift Technologies (Ticker: SFT). Adam has previously served as President & CEO of Wealthfront. He has held executive and technical roles at Dropbox, LinkedIn, eBay, and Apple. Adam also serves as an Adjunct Lecturer at Stanford University, where he teaches “Personal Finance for Engineers.” As an angel investor, Nash is well known for being an early investor in Firebase (sold to Google), Opendoor (Ticker: OPEN), Figma, Gusto, and over 90 other startups. Adam holds BS and MS degrees in Computer Science from Stanford University, as well as an MBA from Harvard. ABOUT THE FINTECH BLUEPRINT🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV👉 Twitter: https://twitter.com/LexSokolin Timestamp1’30”: The formative experience behind Adam’s career & starting at Apple in its heyday9’59”: The building experience during the internet boom that lead to roles at eBay and other leading Web2.0 companies13’22”: The evolution of consumer sentiment towards E-commerce at eBay18’43”: Embedding software in Web1.0 to initiate the possibility for engagement & what this meant for product at LinkedIn25’21”: The Web2.0 approach to building software & the initial hypotheses around extending the Silicon Valley method to financial services32’36”: Daffy – the idea, what drove its inception, and what the future looks like37’40”: The art of giving via a Fintech app – the methodology of how to make generosity a major driver of Daffy’s user journey41’37”: Channels to use to connect with Adam and/or to learn more about Daffy Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Timestamp1’24”: From the US Secret Service to fraud control at Visa - what kickstarted this journey?3’58”: Transitioning from the public to the private sector and building an electronic crimes task force6’15”: The goals of payment network VISA relative to the e-commerce in which it participated9’15”: Dispelling the myths around risk in e-commerce and how these narratives evolved into crypto14’15”: The definition of a security engineer and how hackathons are used to counter vulnerabilities16’16”: DocuSign and how it compares to the fundamental structure of a blockchain, as well as, how it works20’07”: Joining crypto-custodian BitGo and how that lead to joining Prime Trust21’47”: Prime Trust – what it is and how it has grown over the years24’01”: The differences between a trust company or a trust custodian versus a depository institution like a bank versus a brokerage custodian like BNY Mellon29’18”: The archetypes of the customers and clients of Prime Trust31’27”: Prime Trust’s go-to-market strategy and how APIs as a product feature and distribution mechanism are used34’53”: The vision and mechanisms for growth for Prime Trust over the next year, given the current market state38’17”: The view on where American regulation will land with regards to the crypto industry40’29”: Channels to use to connect with Tom and/or to learn more about Prime Trust Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with David Beiner, Co-Founder and CEO of Hume – a web3 entertainment company pioneering music in the metaverse. David’s background is in media strategy working with companies like Comcast/NBC and MGM. In 2017 he went down the Ethereum rabbit hole and never looked back. Hume’s community-building approach blends music, digital identity, and storytelling to develop virtual artists, or metastars. Hume goes beyond just the music and production of their virtual artist like ‘angelbaby’ — originally from the popular NFT collection FLUF WORLD— they thoroughly craft a rich backstory that embodies and humanizes their Metastars. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with David McFarland, co-founder and CEO of Coterie Insurance – a US- based insurance entity focused on making risk transfer efficient for the small commercial P&C insurance space. Coterie uses industry-leading tech, deep insurance expertise, and product innovation to embed insurance into their partners’ existing products and workflows, leveraging data from multiple sources to turn small commercial accounts from an unprofitable obligation to a profitable opportunity. Prior to founding Coterie, David served as Chief Actuary and Head of Insurance Product & Pricing at Clearcover, a personal auto insurtech. David is a Fellow in the Casualty Actuarial Society and a Member of the American Academy of Actuaries. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we have a special episode where Lex Sokolin - Chief Editor of The Fintech Blueprint - walks us through some strong mental models for how FinTech works, how financial services is evolving, how technology is spreading into and out of financial services, and also how we consumers, people are getting reprogrammed or used to different modes of engagement entirely. Additionally, Lex touches on how the interactions between some of the largest tech, finance, regulatory, and government players is leading to some really weird stuff. He will integrate some of the recent long takes that we've done on the FinTech Blueprint in the written newsletter and try to weave them together into a cohesive story, a story that's bigger than any particular look at the issues. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Shamir Karkal, CEO and Co-Founder of Sila - a banking and payment platform for software teams building the next generation of financial products & services in regulated and unregulated industries. A true FinTech pioneer, Shamir played a crucial part in building the infrastructure that would pave the way for online banking. In 2009, he co-founded Simple, the first bank of its kind in the United States, and later headed the Open Platform at BBVA. Shamir was drawn to serve smaller companies, co-founding Sila in 2018 with the goal of empowering financial innovations. Shamir studied physics and computer science at Bangalore University and is a graduate of Carnegie Mellon’s Tepper School of Business. He lives with his family in Portland, Oregon, and enjoys jiu-jitsu, long-range target shooting, and studying history whenever possible. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Gwendolyn Regina, Investment Director at BNB Chain. Her main responsibilities include streamlining processes around deal sourcing, investment strategy, portfolio management and growth. As a part of her role she invests in promising projects in the web3 and MetaFi space (GameFi, SocialFi, NFTs etc.), and leads the MVB incubation program, which she set up. Gwen was the head of venture capital partnerships at Meta and built its startup fast-track growth program. Before that, she was Entrepreneur-in-Residence at deep tech investment fund, Entrepreneur First, based in Paris. Prior to that, Gwen built and sold the tech media startup, SGEntrepreneurs to Tech in Asia. Gwen also spearheaded Mashable's expansion into Asia and as a professional host, she hosted a TV documentary on the Internet of Things for ChannelNewsAsia. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Jeff Keltner, the SVP Business Development at AI-powered digital lending fintech, Upstart. Jeff joined Upstart in 2012 after spending 6 years at Google. He launched and built the Google Apps for Education business, growing market share from zero to almost 70% in its first four years. Jeff spearheaded marketing efforts for Google Apps in Global 2000 accounts and led sales, business development, and go-to-market strategy for the launch of Chrome devices in the education and enterprise sectors. Jeff spent several years in direct sales at IBM, always exceeding quota, and was a founding engineer and lead UI developer at SSB Technologies. Jeff holds a BS in Computer Systems Engineering from Stanford University. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Soups Ranjan, the co-founder and CEO of Sardine.AI, a VC funded company with the mission to “confidently load money into a digital wallet”, where Sardine takes care of fraud and compliance issues related to money movement and instantly funds the money in the wallet. Prior to founding Sardine, Soups was head of crypto for Revolut and head of data & risk for Coinbase. He has held roles in cyber security and AI/Machine Learning at many Silicon Valley companies over the last 15 years. Soups also holds a PhD in Electrical and Computer Engineering from Rice Univ where his thesis was on preventing application layer DDoS attacks. One of his lifelong passions is matching wits against fraudsters and he founded a popular risk community called RiskSalon that allowed many companies to learn from each other. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Carlos Domingo, is a senior executive, entrepreneur, investor, and currently the CEO and Co-Founder of Securitize, Inc. Carlos has 25+ years of experience in innovation and digital transformation. Before becoming the CEO of Securitize, Carlos co-founded and launched SPiCE VC, a fully tokenized VC fund. In order to ensure global compliance for SPiCE VC, Carlos and his team created the security token issuance and lifecycle management platform that would later become Securitize, Inc. Additionally, Carlos was CEO of Research & Development for Telefonica (one of the largest telecom companies in the world), as well as CEO of New Business and Innovation for Telefonica Digital. Carlos holds a PhD in computer science, speaks English, Spanish and Japanese, and is based in Miami. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Justin Drake, Researcher at the Ethereum Foundation. He is also front and center of the biggest upcoming change to happen in Ethereum’s short history by transitioning from proof of work to proof of stake, commonly known as The Merge. A major engineering feat for what is the most active Blockchain in Crypto Justin lives in Cambridge, UK where he studied mathematics. He founded the Cambridge Bitcoin Meetup group in 2013, and in 2014 left his job as a programmer and FPGA engineer to study the blockchain space. In 2015 he operated a Bitcoin ATM and started a company providing a web interface for OpenBazaar. He is now a researcher for the Ethereum Foundation focusing on sharding. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Jason Wilk, Co-Founder and CEO of Dave (NASDAQ:DAVE), a US challenger bank that has prevented $1 billion in overdraft fees, and has reached 10 million clients in just four years. Founded in 2017, Dave went public in January 2022 via SPAC that had a market cap of close to $4 billion. As a private company, Dave raised almost $200 million and attracted top investors and personalities like Mark Cuban, Norwest Venture Partners, Financial Solutions Lab, and even Diplo. But entrepreneurship runs in Jason’s blood, as he is a 4X founder, as well as, an active angel investor in MetroMile, Eatsa, Air Media, SnapChat and more. He formerly was co-founder and CEO of AllScreen.TV, a technology platform that enabled large media outlets to syndicate their digital content to over 500 publishers. Clients included Vice, Time, CondeNast, AOL, Yahoo and many more and investors included Mark Cuban, Jonathan Kraft, Skip Paul and Y-Combinator. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Kareem Saleh, CEO of Fairplay — FairPlay is the first Fairness-as-a-Service™ solution for financial institutions and a fascinating company.– Kareem has been working on financial inclusion and underwriting hard-to-score borrowers his entire career. At ZestFinance (now Zest.ai) he served as Executive Vice President where he led the go-to-market strategy for the company’s AI-powered b2b SaaS underwriting platform and negotiated software licensing, partnership, financing and other commercial deals with Fortune 500 firms, credit bureaus and financial infrastructure providers. Prior to Zest.ai, he served as an Executive at SoftCard, a mobile payments startup founded by AT&T, T-Mobile and Verizon that was acquired by Google. Additionally, Kareem has served in several senior roles in the Obama Administration, he helped manage the team that negotiated the Paris Climate Agreement, and oversaw $3B in annual investments into development-friendly projects in emerging markets. Kareem is a Forbes contributor and a frequent speaker on the application of artificial intelligence to financial services, including consumer loan underwriting, loan servicing, model risk management and fair lending analysis. He is a graduate of Georgetown University Law Center and an honors graduate of the University of Chicago, and is fluent in French and Arabic. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Mark Aubrey – CEO of Catheon Gaming. Prior to this, Mark was Managing Director and Head of Asia Pacific (“APAC”) at Activision Blizzard, the leading gaming developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games, including Call of Duty and World of Warcraft. Mark has over 19 years of experience in the entertainment and gaming industry in the APAC region. Prior to Activision Blizzard, Mark worked a long stint at Warner Bros. Entertainment as the Group Marketing Director, driving synergies and commercial opportunities across groups (Home Entertainment, Theatrical, Television, HBO, Games, Consumer Products and Digital Distribution). Mark graduated with a Bachelor of Business and Marketing from the University of Newcastle. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Prashant Fuloria – CEO of Fundbox. With decades of experience in payments and monetization, he has served in a wide variety of leadership, operational, and product roles at prominent technology companies. Prior to Fundbox, Prashant served as SVP of Advertising Products at Yahoo, having joined through the acquisition of Flurry, where he was the Chief Product Officer. He also served as Senior Director of Product Management at Facebook, where he led the company’s advertising and payment product efforts, and Product Director at Google, where he built their global payment platform and managed all of Google’s products for the APAC region. Prashant received a B.Tech. in Chemical Engineering from the Indian Institute of Technology Delhi. He also holds an MA in Business research; an MS in Statistics; a Ph.D. minor in Engineering-Economic Systems & Operations Research; and a Ph.D. in Business, all from Stanford University. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Chris Brookins – co-founder of RociFi, a new DeFi primitive for under-collateralized lending. Chris is a crypto veteran, having entered the space in 2014, and prior to RociFi, founded Valiendero Digital Assets, a quantitative cryptocurrency investment fund, founded out of Carnegie Mellon University. Valiendero utilized machine learning and data-driven investment strategies over a variety of liquid digital assets. Chris also held the COO position at a 2015 Y-Combinator alumni - Valor Water Analytics (a SaaS utilities firm which was acquired by Xylem Inc.) and was founder and COO at data driven research and venture firm - Pugilist Ventures. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Matt Kopko – DailyPay's Vice President of Public Policy, where he manages DailyPay's interactions with regulators, legislators, other government officials and stakeholders. Prior to his role at DailyPay, Matt served in a similar role – Director of Public Policy – at Bird, the micromobility company. Matt was also a senior government official and member of the Senior Executive Service, as well as an attorney in private practice. Matt holds a bachelor's degree from Princeton University, and a JD/MBA from the University of Chicago. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Jacobc.eth, the now Head of Product Strategy for BitDAO’s Windranger Labs, and Head of Product for the Game7 DAO. Previously, Jacob worked as Lead of Operations at MetaMask, and before that he led product for the Panvala grant funding DAO, one of the earliest grant DAOs in the Web3 ecosystem. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

Ivan Bakrac - is a Senior DeFi Market Strategist at ConsenSys, as well as Adjunct Professor in Blockchain Technologies & Decentralized Finance at Stevens Institute of Technology, and Adjunct Professor - Global Fintech: AI, Blockchain, Business Data Science at Berkeley College.Ajay Mittal - is a Senior Strategist, Cryptoeconomics at ConsenSys, as well as Co-Lead of Treasury at Friends With Benefits.James Chung - is a Senior DeFi Market Strategist, Cryptoeconomics at ConsenSys, as well as Founder at BANKR.David Shuttleworth - is a DeFi Economist at ConsenSys, with a history in HealthTech, data analytics, and token engineering. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Simon Taylor, the head of strategy and content at Sardine.ai, which is a modern compliance infrastructure. Before this, Simon served as the Co-Founder and Blockchain Practice Lead at 11:FS. Simon has been immersed in the technology of financial services for as long as he’s been working and is consistently voted one of the most influential people in Banking, Insurance and Fintech by banks, his peers and a number of industry bodies. Simon Led Blockchain Research and Development at Barclays, where Barclays became the first bank in the world to perform a live trade finance transaction over a Blockchain / DLT with a real customer attached. Today Simon advises Governments, Regulators and some of the worlds largest Banks, Financial Institutions and Corporations on how Blockchain and DLT will impact their business in the short, medium and long term. Prior to this Simon helped build the Barclays www.thinkrise.com programme and held a number of roles in payments, banking and the telco sector. In addition Simon is a co-host of both Fintech Insider the #1 Business Podcast in Europe and Blockchain - the fastest growing business podcast and the home of Blockchain knowledge and first rate interviews. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Meidad Sharon, the CEO and founder of the award-winning retail finance SaaS network platform ChargeAfter, the first global network to provide a complete solution to Point-of-Sale financing from multiple lenders. Meidad is a long-time high-tech industry veteran, with over 15 years of experience scaling global payments and SaaS businesses with a people and customer-first approach. As well as, demonstrating how simple payment processing and fraud prevention solutions can meet complex needs, and lead to maximum profitability and a seamless end-user experience. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Ivan Maryasin, the co-founder and CEO of Monite, an embedded finance startup that is automating back-office accounting for SMEs. Earlier this year Monite raised $5M (€4.4M) in a funding round led by Point72 Ventures. Ivan lived for a time in Boston and San Francisco, working for different startups and going to school before settling in Berlin. A natural entrepreneur, Ivan began his first marketing consultancy at age 16, and he founded Monite after witnessing first-hand the pain points that SMEs are facing with finances, whilst leading growth for Penta, one of the key German B2B neobanks and realized small businesses struggle a lot more with admin and accounting than they do with banking More specifically, we touch on the differences between marketing, advertising, and growth hacking. As well as the lag in fintech expansion in Germany and how starting a fintech there was challenging, and how painpoints from SMEs and retail customers lead to the building of an embedded finance startup, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Nick Lombardo, co-founder of Arc Technologies. Nick previously worked in private equity in New York where he experienced firsthand the limitations of traditional capital raising. In 2021, Nick and the other co-founders of Arc teamed up with Y Combinator and met with hundreds of software founders in the SF Bay Area and realized that they all shared a common pain point – startup funding is costly and distracting. Arc was founded to give founders an alternative to the status quo that helps them grow – with technology and without dilution. More specifically, we touch on investment banking vs. private equity, capital raising and the purpose of finance for early stage startups, invoice financing/invoice factoring vs revenue-based funding, embedded finance, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Will Beeson, Co-Founder & Chief Product Officer at digital bank BELLA. Previously, Will was a Principal at Rebank, a fintech advisory firm, as well as he co-founded Allica, a digital bank for businesses in the UK. After starting his career at Citigroup in New York, Will spent nearly a decade in Europe working with and managing financial services companies prior to launching Allica. Will holds a BA from Amherst College (USA) and is a Chartered Financial Analyst (CFA) Charterholder. More specifically, we touch on frameworks for navigating down markets, valuations, multiples, why some fintechs have to disclose themselves as tech companies than banks, covid-19 implications, buy now pay later developments, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Kurtis Lin, the co-founder & CEO of Pinwheel, a leading payroll connectivity API. The son of two immigrant parents, Kurt saw how the lack of credit history created a greater struggle for them to access and secure financial products. This experience became a driving force for him and his co-founders to create Pinwheel. Kurt has been involved in multiple startup acquisitions, first Idean and later with Luxe. Following Luxe’s acquisition by Volvo, he received an HSA and experienced similar challenges to those of his parents. He realized if you didn’t have money to pre-fund an account - which most Americans don’t - opening an HSA was basically impossible. Kurt and his co-founders set out to create a more automated HSA process and soon realized the key problem was actually inaccessibility to the data and controls in payroll systems. Thus Pinwheel was born with the mission to build a fairer financial system. More specifically, we touch on the journey to building a fintech API infrastructure play, integrating inset payroll systems via APIs, the demise of payday lenders, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Sami Start, the Co-founder and CEO of Transak. Transak is one of the fastest and securest way to buy 100+ cryptocurrencies on 75+ blockchains. Users can pay via Apple Pay, UPI, Bank Transfer or use a credit or debit card. The company is trusted by more than 2 million users globally and empowers wallets, gaming, DeFi. NFTs, Exchanges and DAOs in more than 145 countries. Sami is based in London and has worked in high frequency trading and B2C fintech – his passion for fiat onboarding arose from his time at Smarkets. He has degrees in Physics from Imperial College and Computer Science from UCL More specifically, we geek out on problem solving philosophies and processes, market makers, building the best Web3 applications involving money, the inception of Transak and how it aims to power all web3 companies to facilitate payments using its developer-friendly infrastructure and easy UX/UI, the future of DeFi and CeFi and their convergence with TradFi, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Steven Goldfeder, Co-founder and Chief Executive Officer at Offchain Labs – the team building Arbitrum. He holds a PhD from Princeton University, where he worked at the intersection of cryptography and cryptocurrencies. Before Offchain, he attended Princeton as a PhD candidate, where his research explored economics, anonymity, and incentive compatibility of cryptocurrencies. More specifically, we geek out on the heydays of early cryptography and the connection to cryptocurrency, zero-knowledge proofs, the fundamental structure of Ethereum and how this birthed Arbitrum, the application of optimistic roll-ups, the existing data storage issues of Layer 1s and how Arbitrum seek to solve them, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Marieke Flament, CEO of Near Foundation. Marieke is a French-born computer engineer who has worked across the globe in a diverse range of companies that include Boston Consulting Group, LVMH, and Expedia’s Hotels.com. In her previous role, she was Managing Director of Europe and Global CMO for Circle, one of the world’s largest crypto companies. At Circle, she pioneered the consumer application of blockchain, taking several products to market and building a user base of over two million in less than two years. She also helped move the blockchain agenda forward by working with key decision makers, including governments and financial policy makers across Europe. She is passionate about exploring the ways in which technology can be used to change people's lives and is an advocate for diversity and inclusion in finance and technology. Marieke was recognised in the Women in FinTech Powerlist for 2019 and frequently provides media commentary on technology and the future of finance. More specifically, we touch on the journey from Fintech Web2 to Layer-1 protocols and Web3, the neobanking ecosystem and comparatives, the role of the NEAR protocol and its Foundation, the three foundational pillars of NEAR, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Mona El Isa, the co-founder of Enzyme, one of the industry’s leading decentralised asset management protocols, and founder and CEO at Avantgarde Finance. She is also President of MAMA (Multichain Asset Managers Association), and was nominated Technology Pioneer by the World Economic Forum and Digital Shaper in Bilanz magazine. Mona is a former star-trader at Goldman Sachs, promoted to Vice President by the age of 26 and made the “Top 30 under 30” list in Trader Magazine in 2008 and Forbes Magazine in 2011 after profitably trading the 2008 and 2011 crashes. She moved to Geneva-based macro fund Jabre Capital in 2011, before deciding in 2014 that the future of finance lay in blockchain technology. She studied Economics & Statistics at University College London. More specifically, we touch on the magnificent and harrowing journey from institutional finance during the financial crisis, to family office portfolio management, to multiple attempts at Web3 and DeFi. Mona has been through some incredible successes, as well as, harsh failures. Give this one a listen! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Gene Hoffman, Chief Operations Officer and President at Chia Network. Formerly CEO & co-founder Vindicia, eMusic, PGP, PrivNet. Recognized by the San Francisco Business Times with the “40 under 40 Emerging Leaders Award” in 2012, Gene has deep experience with building companies that disrupt markets. As head of eMusic, Gene was featured on the cover of Forbes Magazine as a member of the July 1999 E-Gang, and named one of the 100 most influential entrepreneurs in technology in Upside Magazine’s November 2000 Elite 100. Gene led the acquisition of eMusic by Vivendi/Universal in June 2001. Before founding eMusic Gene was Director of Business Development and Director of Interactive Marketing of Pretty Good Privacy. More specifically, we touch on the early days of encryption, digital signatures, cryptocurrencies, and copyrights. As well as, the evolution of intellectual property management, the mechanics behind subscription infrastructure, how to build an alternative network to Bitcoin’s, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Dan Heyman, Co-founder and CEO of Palm NFT Studio and Network. Dan is a blockchain industry leader with experience building and leading organisations through the design, development and implementation of enterprise-grade blockchain protocols. Prior to Palm, Dan was the co-founder and Program Director of PegaSys, focusing on the strategy and operations of the team. Prior to joining PegaSys and ConsenSys, he was co-founder and CEO of Stack AI, COO of the Demeter Entrepreneur Support Network and Project Manager at MIT's Poverty Action Lab. He has an M.B.A. from MIT Sloan and a B.A. in Mathematics and Economics from Columbia University. More specifically, we touch on Dan’s fascinating journey from working with the poverty action lab to founding Palm, as well as, Dan’s experience at MIT, ConsenSys’s enterprise solutions, the philosophy behind Crypto Art, NFTs and their value to large media enterprises, setting up a creator-focussed DAO, some exciting upcoming collaborations with DC Comics, and so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Sergej Kunz, the co-founder of the 1inch Network, a distributed network of decentralized protocols. From 2015 to 2019, Sergej worked for consulting firm Mimacom, running projects for major customers such as Bosch, Siemens and Porsche. After joining Porsche on a full-time basis, he gradually shifted toward cybersecurity. He also co-hosted the YouTube show CryptoManiacs. At a 2019 hackathon, Sergej and the 1inch Network's eventual co-founder, Anton Bukov, developed a prototype crypto exchange aggregator that became the basis of the entire network. More specifically, we touch on how a passion for software development and coding lead Sergej to the web3 world, the concept of data aggregation and its value in a multitude of industries, all things surrounding the 1inch protocol and the tokens involved and the liquidity programs, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Karn Saroya, the co-founder & CEO of Cover, a YC-backed insurance technology company that simplifies the process of getting property insurance and focuses on underserved communities. Karn is responsible for operations, business development, growth and investor relations. To date, Karn has raised $27M for the company through its seed, Series A and Series B rounds. More specifically, we touch on the inefficiencies of the property insurance industry, introducing things like financial transaction history and elements of behavioral data results in a better risk segmentation, fair prices, and in many cases - access to the insurance in general. We also discuss how Karn left a career in finance for startups, and shares details of developing and selling StyleKick, a high-end fashion e-commerce business, to Shopify. Karn talks about the future of insurtech and how crypto plays a part, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Luca Prosperi, is a MakerDAO believer and senior finance professional with 15 years of experience in banking and credit investments. Luca has a wide range of experience ranging from publishing a Substack newsletter on the evolution of banking and DeFi, to working for the likes of Ripplewood Advisors, Partners Capital, Morgan Stanley, Oliver Wyman. Luca holds a Masters in Business Administration from London Business School, and a MSc and BS in Mathematical Economics and Econometrics from Bocconi and Tel Aviv University. More specifically, we touch on MakerDAO and its mechanics, Automatic Market Makers and Curve, the utility behind stablecoins, how Curve was born from the inefficiency of Uniswap, how Yearn and Convex stemmed from Curve, why Luca considered OlympusDAO to be a ponzi scheme at first, and so so much more…. Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Yenwen Feng, co-founder of Perpetual Protocol, a decentralized perpetual contract protocol for every asset, made possible by a Virtual Automated Market Maker, with an aim to create an accessible and secure decentralized derivatives trading platform. Yenwen has over 17 years of various expertise and experience in the financial and tech industry, co-founding businesses like Cubie Inc. and Cinch Network. Yenwen also holds an MS degree in computer science from National Chiao Tung University. More specifically, we touch on the idea of "perpetual trading" on top of AMMs. He explains how the idea is similar to traditional spot trading of the self custody assets on AMMs and how it's really capital efficient. He also talks about how he and his co-founder fell in the crypto rabbit hole in 2017 and how they joined Binance, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Edward Woodford, Co-Founder and CEO of Zero Hash. Zero Hash’s mission is to empower innovators by delivering access to the financial system 2.0. Zero Hash provides the complete turnkey solution to allow platforms to launch digital assets and own the client experience, without any regulatory overhead and a light technical lift. Zero Hash’s clients include Neo-banks, broker dealers and payment groups. Prior to founding Zero Hash, he gained experience at a series of hedge funds and start ups including founder a US-based CFTC-registered derivatives execution venue. Edward holds a B.A. in Philosophy, Politics and Economics from University of Warwick (United Kingdom) and a Master of Finance from the Massachusetts Institute of Technology (US). He was named in Forbes' 30 Under 30 in 2018. More specifically, we touch on CFTC regulated marketplaces for Hemp, launching a digital asset trading business, Embedded finance and API-driven businesses, the US regulatory patchwork for traditional financial service companies vs new banking-as-a-service companies, third-part crypto wallet providers and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with Urvashi Barooah, a Principal at Redpoint Ventures. Urvashi holds a B.A. from Middlebury College, has 3 years experience in Mergers & Acquisitions consulting at Ernst & Young’s New York office. Since then she has worked at BCG, Primary Venture Partners, and Redpoint Ventures - where she has been an integral part to investing in high growth startups across Web3 and Fintech. More specifically, we touch on the journey to becoming a venture capitalist, the essential tools and mental models used to become an effective VC such as the CFO tech stack, the modernisation of financial platforms, the transition to investing in crypto companies, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.

In this conversation, we chat with John MacIlwaine, Founder and CEO at HighNote. The former general manager at Paypal Holdings Inc-owned Braintree. Highnote improves embedded payments experiences, reducing speed to market while supporting customer loyalty and engagement. John is a senior business and technology professional with 25 years of experience in executive level GM/CEO and CTO/CPO roles, primarily within the financial services industry, with expertise in technology innovation, strategic vision, implementation execution, and operational excellence in both early stage and mature companies. He is a seasoned general manager with significant people leadership (1,500 staff) and P&L responsibility ($195 Million). He has a reputation for building high performing global teams (India, Singapore, Philippines, US) and operating effectively in diverse corporate cultures across industries and geographies. More specifically, we touch on the journey of leadership through Morgan Stanely, Envestnet, SunGard, GreenDot, Visa, Lending Club, Braintree/PayPal and HighNote. Touching on the progress of technology influencing embedded finance through each of these entities, and so so much more! Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella Want to discuss? Stop by our Discord and reach out here with questions.