Gui Costin on Implementing a Sales Process That Prioritizes Relationships and Authenticity
The Find Your Leadership Confidence Podcast with Vicki Noethling · Gui Costin
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Show Notes
Title: Implementing a Sales Process That Prioritizes Relationships and Authenticity | Gui Costin | FYLC Podcast
Description:
In this episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling interviews Gui Costin, CEO and founder of Dakota, who has helped clients raise over $40B while transforming what it means to build authentic, people-first sales processes.
Gui shares insights from his books Millennials Are Not Aliens and The Dakota Way, highlighting how leaders can:
- Build sales processes rooted in trust and authenticity
- Create a workplace culture that inspires across generations
- Engage Millennials and Gen Z with autonomy and purpose
- Drive performance by prioritizing relationships over policies
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🎧 Listen to the podcast: https://www.FindYourLeadershipConfidence.com/gui-costin/
Timestamps:
00:00 – Intro
01:30 – Gui’s journey from real estate to founding Dakota
05:45 – Why authenticity is the foundation of sales success
11:10 – Common mistakes organizations make in sales processes
17:30 – Culture > policies: building trust across teams
24:50 – Fundraising, volunteering, and sales success
30:00 – The future of sales and leadership in a digital world
35:00 – Closing thoughts & where to connect with Gui
Follow the Podcast:
🌐 Website: www.FindYourLeadershipConfidence.com
📲 LinkedIn: https://www.linkedin.com/in/victoria-noethling-67202116/
📲 Instagram: https://www.instagram.com/vnoethling/
📲 Facebook: https://www.facebook.com/victoria.noethling
SEO Tags:
#LeadershipConfidence #SalesLeadership #GuiCostin #AuthenticityInBusiness #LeadershipPodcast #SalesProcess #BusinessCulture #MillennialsAtWork #FutureOfSales
Visit Gui’s website and social media platforms to learn more.
Connect With Our Guest
Website: https://www.dakota.com/
LinkedIn: https://www.linkedin.com/in/guicostin/
YouTube: https://www.youtube.com/channel/@dakota4968
Dakota Live! Podcast
Dakota Rainmaker Podcast
The post Gui Costin on Implementing a Sales Process That Prioritizes Relationships and Authenticity first appeared on The Find Your Leadership Confidence Podcast with Victoria Noethling.