Misconception, simplifying your launch too much, and setting yourself up for failure
The Fearless Launching Show with Anne Samoilov · Anne Samoilov
Audio is streamed directly from the publisher (podcasts.helloaudio.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Launches are like Icebergs … there is so much you cannot see. You’ll never see it either!
Team, content, emails, tech, ads, communication, strategy….
There’s the surface strategy and there’s always going to be another layer of strategy under that.
One of the biggest misconceptions and bad habits I've seen new launchers do over and over again is to simplify their launch down to a list of pages, emails, and ads...with no thought to connecting with their audience. They've got all the visible pieces of their launch together, but below the surface, it's not connecting or connected to anyone.
If you enjoy today's episode and want a comprehensive but NOT COMPLEX launch process to follow, make sure to check out my free masterclass: https://annesamoilov.com/trainings
If you're curious how we can work together closely on your next launch, send me a message here: support @ annesamoilov.com