Season 1 · Episode 74
Colin Campbell - Books That Get Leads
March 5, 202143m 46s
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Show Notes
Colin Campbell helps service business owners position themselves as "the only logical choice" by clarifying their Unique Selling Proposition, placing it in their own book, and using that book to generate highly qualified leads online and offline.
What will be discussed on today’s show:- What are some questions a service business owner should as themselves before publishing?
- How do you clarify your language?
- How do you clarify someone's USP?
- Do you have some examples of opportunities that your clients have produced as the result of their book?
Website - www.formulapublisher.com
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