Behind The Scenes: How We Built a Rehab Company from the Ground Up (Inside STL Reno)
The FasterFreedom Show: Change the Way You Think About Freedom · Sam Primm and Lucas Walls
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Show Notes
Welcome back to the Behind-the-Scenes edition of the FasterFreedom Show! In this episode, Sam breaks down the origin, structure, and growing pains of STL Reno, his construction and rehab management company. From handling 125+ remodels a year for FasterHouse and Midwest Property Group to launching STL Reno as its own brand — this episode is packed with real talk on scaling a new business, hiring in-house talent, and balancing low margins with long-term potential.
If you're a real estate investor or small business owner looking to understand how construction ops really work behind the scenes — this is for you.
What You’ll Learn:
Why STL Reno was formed and how it fits into Sam’s business ecosystem
The real costs (and chaos) of running 150+ projects per year
Org chart breakdown: owners, project managers, turn teams & more
New revenue streams: electrical licensing and student referrals
Growing pains of a 5-month-old business with high overhead
Honest thoughts on profitability, risk, and what’s next
🎧 Like, review, and share with a fellow investor or entrepreneur — and don’t forget to check out the other Friday behind-the-scenes episodes for a full look at all four of Sam’s companies.