Author Website, SEO and Email Lists: Book Marketing That Actually Works
The Fantasy Writers' Toolshed · Richie Billing
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Show Notes
Learn how to build an author website, use SEO and email marketing, and create a long-term strategy to grow your audience and sell more books.
Book marketing doesn’t have to feel overwhelming—but without the right foundations, it’s easy to waste time on strategies that don’t deliver.
In this episode, we break down the essential building blocks of effective author and book marketing, focusing on how to set yourself up for long-term success.
We cover the key systems every writer should understand, including:
- Why every author needs a website (and when they might not)
- How to structure your website for visibility and conversions
- Using SEO and blogging to attract consistent traffic
- How to build and grow a mailing list that actually converts
- Creating content that supports your books and brand
- Turning your writing into a sustainable income stream
If you want a clear, practical roadmap for marketing your books—without chasing trends or burning out—this episode will show you how to build a system that works over time.
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