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How Rich Relationships Grow Your Business (Without Burnout) with Selena Soo
Episode 67

How Rich Relationships Grow Your Business (Without Burnout) with Selena Soo

The Fabienne Show · Fabienne Fredrickson

October 18, 202558m 16s

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Show Notes

What if your next big opportunity didn’t come from a launch or funnel but from a single rich relationship?


In this week’s episode of The Fabienne Show, I’m joined by Selena Soo, a publicity expert, super-connector, and author of the book Rich Relationships. Together, we dive into what it really means to cultivate authentic, meaningful connections that expand your business without feeling transactional, overwhelming, or fake.


Whether you’re an introvert, a giver who fears burnout, or someone who deeply values connection over algorithms, this episode will shift how you think about networking, visibility, generosity, and integrity in business. We talk about building a network based on breathtaking generosity, how to identify and nurture your Top 40 relationships, and how to be the kind of person others never forget.


This conversation is soulful, actionable, and rooted in both strategy and spirituality. Don’t miss it.


In This Episode:


  • What makes a “rich relationship” and how to identify them
  • Why gatherings are more powerful than a hundred emails
  • How to manage energy and boundaries using the “6 Circles of Connection”
  • How to build a Top 40 Relationship List to grow your business with ease
  • Why high-integrity connection is more effective than funnels
  • The difference between nurture and activation (and why it matters)


📘 Rich Relationships by Selena Soo — richrelationshihttp://richrelationshipsbook.compsbook.com

📍 Learn about Selena’s work: https://www.selenasoo.com


 Would you like to work with me to scale to 7-figures? 



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