The Media Show: Secrets of The Sidemen
The manager of Europe’s biggest YouTube creators reveals their strategy
The Explanation · BBC World Service
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Show Notes
As the Israeli offensive against targets in Lebanon continues, we discuss the challenge for journalists reporting the story with the BBC’s Lyse Doucet and Shayan Sardarizadeh. Also on the show, one of the biggest flops in video game history as Sony pulls its new game Concord just days after launch. Keza MacDonald of The Guardian explains why it failed. And Jordan Schwarzenberger, the manager of the biggest YouTube creators in Europe, The Sidemen, reveals their creative process and business strategy. Presenters: Katie Razzall and Ros Atkins Content Editor: Richard Hooper Assistant Producers: Martha Owen and Lucy Wai