The Media Show: Secrets of the Celebrity Interview
Coaxing megastars to say things they’ll later regret, and can you teach creativity?
The Explanation · BBC World Service
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Show Notes
Decca Aitkenhead is the Chief Interviewer of The Sunday Times and has interviewed countless big names, from Hillary Clinton to Madonna. As she wins yet another award for her writing, she reveals how she does it – and why body language is the key to getting the rich and famous to say things they might later regret. Also in the programme, we meet the creators of two TV formats that have been sold around the world. And can you teach creativity? The creative genius behind some of the world’s most celebrated adverts says you can. Presenters: Katie Razzall and Ros Atkins Guests: Decca Aitkenhead, Chief Interviewer, The Sunday Times; Matt Bennett, Senior Executive Producer, Shine TV; Dean Nabarro, Co-founder, Magnum Media; Sir John Hegarty, Advertising Executive, The Garage Soho.