The Exit Engine Podcast Episode Forty Seven: Meet Jenny Marofsky!
Jo Stapleton and John Canniffe talk with Jenny Marofsky about her business Agency Jen's name origin and focus on empathetic and strategic marketing for purpose-driven businesses, including navigating challenges in the nonprofit sector and the balance between strategic and tactical marketing. Jenny emphasizes the importance of strategic marketing using the aquarium analogy, defining "marketing with meaning," and aligning branding with business goals for a holistic brand experience, while also detailing her "Generate" marketing toolkit for measuring ROI and the necessity of balancing brand awareness with growth-focused tactics. Jo, John, and Jenny highlight the value of intentional marketing, measuring results, and the expertise of fractional CMOs in building sustainable and valuable businesses for potential exit.
Audio is streamed directly from the publisher (injector.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.