The Exit Engine Podcast Episode 43: Meet Cory Bruscia

Jo Stapleton and John Canniffe introduce Corey Bruscia, who talks about the importance of a dedicated sales force for business exit and shared insights from their extensive sales background and fractional sales management consulting. Corey Bruscia highlights common issues faced by small to medium-sized businesses, such as the lack of a defined sales process, and emphasized the significance of preparation, listening, and aligning sales strategy with organizational capacity. Participants John Canniffe, Jo Stapleton, and Corey Bruscia explore strategies for building a sales pipeline, the necessity of a repeatable sales process, and the crucial alignment between sales, marketing, and operations for maximizing business value and ensuring a successful exit.

The ExitEngine™ Podcast