EP 82 | Financial Clarity = Exit Power: Why Every Founder Must Know Their Financial Truth with Cody Price

Most founders don’t hate making money. They hate the accounting. And that’s exactly where many businesses lose control of their growth—and their eventual exit. In this episode of the ExitEngine Podcast, Jo Stapleton and John Canniffe sit down with Cody Price, founder of Price Family Bookkeeping, to talk about one of the most overlooked drivers of business value: financial visibility. Because the truth is this: If you don’t understand the numbers driving your business, you’re not just missing information —you’re limiting your ability to scale, raise capital, or sell your company. Cody shares what he sees every day working with founders across industries—from ecommerce and construction to agriculture and real estate—and explains why poor financial systems often kill deals right before closing. We discuss: • Why bookkeeping is one of the least favorite parts of running a business • How financial blind spots create hidden profit leaks • The difference between bookkeeping, controllers, and CFO-level strategy • Why accounting mistakes often kill M&A deals in the final stages • How founders can build financial clarity long before they plan to exit Because exit planning isn’t something you do when you’re ready to sell. It’s something you build into the business years earlier. If you’re a founder growing toward a future exit, this conversation will help you see your numbers—and your business—more clearly. 🚀 ExitEngine 30-Day Sprint CTA Ready to see the true value of your business? Most founders don’t know: • what their company is really worth • where profit leaks are hiding • or what buyers would flag in due diligence. That’s exactly why we built the ExitEngine 30-Day Value Sprint. In just 30 days we help founders: ✔ Establish a baseline valuation ✔ Identify profit leaks and risk areas ✔ Diagnose exit-readiness gaps ✔ Map a clear roadmap from growth → exit It’s the fastest way to understand how to increase the Total Exit Value of your company. 👉 Learn more: www.myexitengine.com

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