ExecMBA Podcast #263: Gerry Yemen, Senior Researcher and Executive Director, Darden Case Writing Research Group
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Show Notes
Have you ever wondered how a Darden case comes together? In this episode of the podcast, we catch up with Gerry Yemen. Gerry is Senior Research and Executive Director of the Darden Case Writing Research Group at the Darden School of Business, and she has interviewed protagonists and written or co-authored over 400 cases, teaching notes and technical notes featuring leading business executives nationally and internationally since joining Darden in 1998. In this wide-ranging conversation, Gerry discusses her background, what led her to Darden, how a case is developed, what it’s like to see a case you’ve written discussed in class and more.