The 'dirtbag' who built Patagonia — and gave it away
The Excerpt · USA TODAY The Excerpt
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Show Notes
Patagonia is worth billions. But founder Yvon Chouinard never wanted the title of billionaire. From his days as a dirtbag climber to his reluctant role as CEO, Chouinard built one of the world’s most influential outdoor brands — then shocked the business world by giving it all away. Author David Gelles whose biography of Chouinard "Dirtbag Billionaire" is out now, joins The Excerpt to talk about Chouinard’s unconventional life, his fight to align business with values, and what his legacy means for capitalism today. (This episode originally aired on September 11, 2025.)
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