PLAY PODCASTS
Chasing Optimum and Other Marketing Failures
Episode 69

Chasing Optimum and Other Marketing Failures

The Everyday Marksman

January 17, 202317m 26s

Audio is streamed directly from the publisher (media.blubrry.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Everyone loves talking about optimization. Entire industries spend huge amounts of money convincing you that their new whiz bang gadget or service will take you to the next level with no additional skill required. Today I'm putting a stake in the ground to tell you that optimum is a myth, and our constant pursuit of it only detracts us from focusing on what's actually important for our success.