September 4: Nation Branding, Robot Dancing
The Europeans | European news, politics and culture · Katy Lee and Dominic Kraemer
September 3, 201826m 41s
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Show Notes
This week on The Europeans: national branding done right (Sweden) and wrong (Theresa May's robot dancing). Or will the British PM have the last laugh on that one? The jury's still out. Swedish journalist Charlotte Boström is on the line to explain how her country successfully marketed itself as an eco-friendly feminist paradise. And as Dominic packs his bags for two months in Berlin, he and Katy talk clocks, democracy, fine food and Lego.
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Charlotte's article in The Groene (in Dutch): https://www.groene.nl/artikel/de-kunst-om-een-land-te-verkopen