Episode 142: Redefining Direct Marketing with Brian Kurtz
Brian Kurtz, founder of Titans of Marketing, makes a powerful argument why direct marketing is a profit center. Direct Marketing is not limited only to traditional mail campaigns. It can be used for all forms of advertising that invokes a direct response. Brian argues that every marketing effort you make must be track-able and therefore you can determine what marketing is bringing in more profits and what marketing is not.
The Entrepreneurship Elevated Podcast
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Show Notes
Brian Kurtz, founder of Titans of Marketing, makes a powerful argument why direct marketing is a profit center. Direct Marketing is not limited only to traditional mail campaigns. It can be used for all forms of advertising that invokes a direct response. Brian argues that every marketing effort you make must be track-able and therefore you can determine what marketing is bringing in more profits and what marketing is not.