The winner makes it all: Catching up with Swedish brands Pure Effects and Morjas
The Entrepreneurs · Monocle
July 23, 202535m 8s
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Show Notes
Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.
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