Eureka: How Whitebox Cocktails turned a negroni into a global business selling millions of cans
The Entrepreneurs · Monocle
October 3, 202510m 52s
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Show Notes
We meet Pietro Collina, co-founder of Whitebox Cocktails, a company making full-strength, single-serve classics such as negronis, espresso martinis and cosmopolitans. Collina talks about creating canned cocktails and scaling the brand to international shelves.
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