#324: How Growing Cultural Cultivators Leads to Scale with Travis Boersma
Dutch Bros Coffee CEO and Founder Travis Boersma has big expansion plans—like opening 800 new stores in the next five years—but he wouldn’t even dream of scaling at that rate without one thing: a passionate team. In fact, he credits his almost 10,00
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Show Notes
Dutch Bros Coffee CEO and Founder Travis Boersma has big expansion plans—like opening 800 new stores in the next five years—but he wouldn’t even dream of scaling at that rate without one thing: a passionate team. In fact, he credits his almost 10,000 employees, who he likes to call cultural cultivators, for the coffee chain’s continued success. Tune in to hear Travis explain why culture is king at Dutch Bros and how he pours into his team every day. Also joining us is Ramsey Solutions Executive Vice President of Business and Leadership Daniel Tardy with a game-changing lesson on getting your team members to act like owners.
Listen to episode #102: Travis Boersma—How to Avoid the Hiring Grind
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