Beauty Special | The Reinvention of Crabtree & Evelyn
The Emma Guns Show · Emma Gunavardhana
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Show Notes
This episode is brought to you in collaboration with Crabtree & Evelyn.
Forget everything you thought you knew about @crabtreeandevelyn - in a brand new episode I’m joined by the brand’s Chief Branding Officer, Ashley Souza, who shares this new version of Crabtree & Evelyn.
In this episode, we discuss:
- Ashley’s early beauty career growing up in her mother’s hair salon.
- The incredible insight into the beauty business she learned working with some of the biggest names in beauty.
- Why Crabtree & Evelyn is way more global and eclectic than its traditional English Country garden image.
- The global influence that informs the brand moving forward.
- The mechanics that go into reinventing an established brand and so much more…
If you head to crabtreeandevelyn.com and use the code EMMAGUNSVIP you’ll get a special gift with purchase https://bit.ly/373Q6Gy
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