034: David Meerman Scott on Prepping Your PR for the Next Market Correction, Trump's Winning Media Strategy, and Newsjacking 101
The Elite Advisor Blueprint®: A Podcast for Financial Advisors · Brad Johnson & David Meerman Scott
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Show Notes
In this conversation, I talk with David Meerman Scott, a Marketing and Sales strategist who's authored a number of books, including The New Rules of Marketing & PR, now in it's 6th edition which has been translated into 29 languages and is now used in universities and business schools worldwide. One of his most recognized books, Newsjacking talks about some of the strategies Donald Trump utilized to hijack headlines and generate free press in our most recent election. David has also spoken in over 40 countries including on stages for companies like Google, Ford Motor Company, DOW Jones, Nasdaq and for you Tony Robbins fans out there, he's a regular at Tony's Business Mastery event.
Today, David outlines his step-by-step "newsjacking" strategy that financial advisors can use to grab the attention of clients, prospects and major media outlets.
Show notes: http://bradleyjohnson.com/34