022: Kevin Lavelle on Story Behind Mizzen+Main, How Ferriss Podcast Led to Insane Growth, & Ignoring Industry Standards
The Elite Advisor Blueprint®: A Podcast for Financial Advisors
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Show Notes
Kevin Lavelle takes us through his incredible journey of building and scaling a business from the ground up.
Kevin is an entrepreneur and business executive. He is the founder and CEO of Mizzen+Main, which is a men's clothing brand focusing on performance fabric dress shirts. He was named to the 40 Under 40 list by Dallas Business Journal in 2013 and was also named to Men's Fitness list of Game Changers in 2014.
Kevin was repeatedly laughed out of the room when pitching his idea to create a dress shirt that would not only look great, but would feel great too! After being rejected over and over and being told nobody would want to buy what he was selling, he decided to go out on his own, push the fabric boundaries and carve out an entirely new clothing category.
Despite what the traditional menswear big shots said, Kevin knew what the market wanted and made it his mission to turn his dream into a reality. The company has since skyrocketed, being sported by people all around the world, including many super athletes and online influencers.
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Show Notes: http://bradleyjohnson.com/22