Catriona Burgess | Marketing that makes you believe you can live the dream!
The Elephant In The Room Property Podcast | Inside Australian Real Estate · Chris Bates
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Show Notes
Catriona Burgess is Strategy Director at the Frost Collective. Cat’s worked on Australia's largest urban renewal projects including Central Park, Green Square, Key Quarter, Darwin Waterfront & Australian Technology Park, as well as international projects in China, Korea, & Auckland.
We discussed a designer's role including:
- Why designers look to market buildings to connect with your emotion.
- Social media strategies that cost you money by targeting social proof & subconscious decision making.
- The theatrical & engaging world of display suites - is the glossy brochure finally dead?
- How buying in 1st & 2nd stages of a development can impact growth.
- Will AI transform the way people buy property?
- Sustainability - what housing model should we live in & how efficient is it for our city?
- Visionary things happening on the fringe of Sydney.
Once again, we gain a greater understanding of how the psychological & emotional side of us is targeted in a property transaction.
WEBSITE LINKS:Catriona Burgess - Frost Collective
Download the transcript:www.theelephantintheroom.com.au/podcasts/079
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