Episode 46
Writing a content-marketing book. With John Espirian
The Editing Podcast · Louise Harnby (fiction editor) and Denise Cowle (non-fiction editor)
April 29, 202035m 46s
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Show Notes
Louise and Denise talk to technical writer and editor John Espirian about content marketing, editing and bringing a book to market.
Listen To Find Out More About:
- Content DNA - the book
- Developing the book's concept: The shape of you
- Writing the book
- Tackling the editing process
- Cover design and branding
- The benefits of a foreword
- Content marketing, and why it works
- Social media focus and email-list building
- Pricing, marketing and sales
- Creating an audio book
- Finding an audience to use as a springboard for business books
- Building a personal brand that acts as a buffer
- Targeting clients' problems and offering solutions
- What is technical writing?
- Who uses technical writers?
Contacting john Espirian
Editing Bites And Other Resources
- AgentQuery.com
- The Tao of Twitter, by Mark Schaefer
- KNOWN, by Mark Schaefer
- Chartered Institute of Editing and Proofreading (CIEP)
- Col Gray, graphic design and brand design: pixels ink; YouTube
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Denise And Louise
Music Credit
‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.