#8: Greenwashing and greenhushing, with Something Green
Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.
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Show Notes
Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.
We chat about...
- Defining greenwashing as a term
- The different ways we see companies "greenwashing"
- The marketer's role in greenwashing
- What is "greenhushing"
- Why people greenhush, and why it's not good for sustainability and progression
- Mona's personal experiences of managing social media for a municipality waste department
About Mona Jensen:
Mona has spent more than a decade working with environmental communication. Mona has run Something Green since 2017, where she helps green companies with their marketing and comms. Clients span 5 continents and 14 countries.
Mona also teaches workshops on how to comply with the new EU regulation on greenwashing, and how to communicate ethically.
Resources:
Mona's Linkedin: https://www.linkedin.com/in/monajensendk/
Something Green website: https://somethinggreen.org/
EcoSend: https://ecosend.io/