Episode 2
#2 How green is digital marketing? With Russell Vaughan
James Gill chats to Russell Vaughan about hidden impact digital marketing has on the environment, and what we can do about it.
November 16, 202231m 41s
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, we discuss the real impact digital marketing has on the planet, incuding...
- Where emissions from digital marketing come from
- The scale of the impact across the globe
- 3 different types of emissions associated with running a business: The ones you burn, ones you buy and those beyond...
- Easy ways to start measuring and reducing those emissions
- How adopting different marketing practices can be better for both the planet AND your customers
Resources
Topics
climatetechnologymarketingstartupssoftware