Will the escalating cost of media sports rights change what we can watch?
Free to air TV was once the only place to watch your favourite football match, but that could change as streaming services and tech companies now compete for sports media rights. Sports bodies sell their rights to broadcasters, who then sell advertising slots or subscriptions, so the clubs and athletes get paid. While this mostly remains the case in Australia, the global value of these rights will this year surpass $US 60 billion with Amazon Prime, NBC and ESPN joining up for the rights to both men's and women's basketball. Guests: Minal Modha, Head of Sport at research firm, Ampere Analysis Ben Strauss, Sports and Media Reporter at The Washington Post David Rowe, Emeritus Professor of Cultural Research at the University of Western Sydney Tim Burrowes, publisher of the media and marketing industry newsletter, Unmade.
The Economy, Stupid · Australian Broadcasting Corporation
Audio is streamed directly from the publisher (mediacore-live-production.akamaized.net) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Free to air TV was once the only place to watch your favourite football match, but that could change as streaming services and tech companies now compete for sports media rights.
Sports bodies sell their rights to broadcasters, who then sell advertising slots or subscriptions, so the clubs and athletes get paid. While this mostly remains the case in Australia, the global value of these rights will this year surpass $US 60 billion with Amazon Prime, NBC and ESPN joining up for the rights to both men's and women's basketball.
Guests:
Minal Modha, Head of Sport at research firm, Ampere Analysis
Ben Strauss, Sports and Media Reporter at The Washington Post
David Rowe, Emeritus Professor of Cultural Research at the University of Western Sydney
Tim Burrowes, publisher of the media and marketing industry newsletter, Unmade.