223. How Erica supersized her profit and wiped out her stress
The Ecommerce Roadmap · Susan Bradley
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Show Notes
Late last year Erica's faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she's changed how she operates her business. Her sales are up, and she's profitable. She's gone from feeling stressed and exhausted, to being excited to watch her profit grow every month.
Tune in and learn:
- Set profit goals over sales goals
- Understand your numbers
- Set clear expectations for people you hire. Show them what success looks like and give them a way to measure their progress
RELATED LINKS:
@beaheartdesign on instagram
@EricatigheCampbell on instagram (check these)