#49 Going Glocal: Bringing a European Ecommerce Brand from 0 to 50 Million Euros in Annual Revenue Using Both Vertical AND Horizontal Scaling
The Ecom Show · Daniel Budai
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Show Notes
Going Glocal: Bringing a European Ecommerce Brand from 0 to 50 Million Euros in Annual Revenue Using Both Vertical AND Horizontal Scaling
Jure Knehtl is no stranger to scaling ecommerce brands in Europe, and we’re no strangers here at Budai Media to having exceptional guests with a whole lot to teach us what they know!
That’s why we’re ecstatic to bring on Jure, who has years of experience starting and scaling ecommerce companies and agencies in a multitude of different markets around Europe.
If you’ve ever wondered how to grow your business, or the differences between horizontal and vertical scaling, join us on the latest episode of The Ecom Show with Daniel Budai to hear about:
✔️ Scaling in different markets
✔️ Going Glocal
✔️ Selecting clients that are a good fit
✔️ Figuring out content creation
✔️ Best tools, tricks, and advice for scaling in 2021
Choose Your Market!
Should you start in your own country? Choose a bigger foreign market? Aim for the United States or Europe?
Each market has its quirks, and it’s up to you as a business owner to know them before you launch. That’s why Jure started in his home country, Slovenia, where he could take advantage of knowing the culture, laws, and language before testing out other markets.
Starting in the USA has its advantages because it’s a massive market, and you only need to create content in one language for the most part, but in Europe, it takes time to dip into new markets when you horizontally scale. Just remember to know your market and how to speak to your potential customers!
Go Glocal
At the core of Jure’s philosophy is “going glocal,” which essentially means taking the localized strategy and appealing to markets worldwide. Suppose you can take that same careful approach, tailor your message to each market, and speak both the literal and figurative language of the customer. In that case, you’ll set yourself up for success in every market you enter.
Going global with a local approach also means taking your time in each new market and not being too eager to jump ship to the next. You should build trust and treat every market differently when you scale to becoming a truly global brand.
The Best Clients
Knowing when to get rid of a client or which sort of customer to take on in the first place is a valuable skill to have. You should align not just on the surface but with long-term goals and values for the best results!
Jure and his team constantly change their criteria as the formula for the perfect client doesn’t yet exist. And they will never take on a client that just cares about making money. Knowing if they have plans for years in the future or if they’ve ever worked with an agency are essential questions to ask before you onboard a client, but ultimately it’s up to you to make that decision!
The Secret to Content Creation
First, they tried sending products and outsourcing content creation for ads to companies in the US. It took too long and was highly inefficient, often involving planning a month or more ahead of time. Then they tried to create content in-house, which worked great until it didn’t. Conversion rates went south as content became more formulaic and stale.
Now Jure entrusts his network of influencers to help with content creation, giving them free rein to let their creativity out! This has had unbelievable results so far, and it cuts down on the resources needed to produce quality content that sells.
Tips From an Ecommerce Expert in 2021
Someone like Jure could surely talk all day about game-changing strategies to implement and the best tools to use like, but he was able to sum it all up in a few words masterfully…
Multichannel/omnichannel marketing is the approach every business should be taking these days because you can never entirely rely on one platform or marketing channel. Expanding to more platforms and taking the time to learn is crucial if you want to succeed!
Get in touch with Jure or work with the WeScale Agency, feel free to connect on Linkedin or at their official agency website!
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