#47 Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support
The Ecom Show · Daniel Budai
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Show Notes
Build Trust, Improve Customer Lifetime Value, and Foster Familiarity with Conversational SMS Marketing and Stellar Customer Support
From medical school to ecommerce merchant, to tech startup co-founder…
Like most marketers, Lisa Popovici has had an interesting career, even before she helped found Cartloop. This exceptional up-and-coming company hopes to revolutionize customer service, and the way companies interact with people.
In this exciting episode of The Ecom Show with Budai Media’s founder Daniel, we get a crash course on SMS marketing in addition to:
✔️ Building customer relations
✔️ Automation vs. People Power
✔️ Exciting Cartloop features
✔️ Integrations
✔️ Tips from a marketing master
It’s All About the Customer
Cartloop doesn’t just believe in customer support when there is an issue… They’ve got real people walking shoppers through the entire buying experience, giving them tips and advice, so it’s no surprise that this idea is taking off.
Neither an agency nor an app, this innovative company believes in real-time support and the fact that customer service can be both a viable channel and an extension of the sales team at the very same time!
Who Does it Better?
We’ve interviewed and recommended SMS marketing providers before on our show, but Cartloop adds an exciting new wrinkle to the mix. Instead of sending out automated flows, Lisa and her team have found that hiring and training real customer-facing professionals can do a world of good for any ecommerce brand.
With real people working the phones and interacting with shoppers, they can do a whole lot more than conveying automated responses to customers… They can collect real-time feedback and use it to inform business-wide decision making too!
Special Features
Like any good retention marketing tools, Cartloop has its own robust abandon cart, cart recovery, and other commonly used flows in SMS and email marketing. You can also find two-way campaigns, branded links, unique discount codes, popups, dedicated customer service, and lots of other impressive features when utilizing this remarkable platform.
Works Well with Others
In this industry, the software is only as good as its integrations and Cartloop is well aware of that. They’re planning on integrating with Shopify, Woocomerce, and even Klaviyo in addition to many others. What does this mean for ecommerce owners? More accessibility and easily shared data between channels. Omni-channel marketing depends on the seamless interaction between channels and linking up your SMS, emails, and online store is all but essential at this point in time.
What Comes Next?
Lisa’s best advice? Learn who your customers truly are! Cartloop was founded on the principle that listening to your customers is more than necessary to have a healthy, thriving business. You can have the best product in the industry but if you can’t connect with people, you won’t succeed in selling it! Talk to your shoppers, ask them why they shop with you, segment them accordingly, and watch as your conversion rates soar (along with your ROI)!
If you’d like to work with Cartloop, or get in touch with Lisa, you can find her on Twitter or LinkedIn.
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