#45 Myths, Tips, and Tricks of SEO: How to Stay Ahead of the Constantly Changing Algorithms
The Ecom Show · Daniel Budai
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Show Notes
Myths, Tips, and Tricks of SEO: How to Stay Ahead of the Constantly Changing Algorithms
Much like football or boxing, SEO has changed considerably over the last 20 years while the fundamentals still remain the same. The competition has grown, the algorithms have gotten smarter, and it’s no longer enough to stuff keywords into a page and hope for the best!
In this episode of The Ecom Show, Budai Media’s own Daniel Budai and Craig Campbell discuss the tips, tricks, and myths of SEO and effectively rank on search engines like Google.
Craig is an SEO expert with nearly two decades of experience helping clients catapult their website to the top of Google’s rankings, which is why we’re eager to hear him speak about:
✔️ How SEO has changed
✔️ Hard coding vs. Apps
✔️ Easy issues to solve in SEO
✔️ Diversifying your platforms
✔️ Building authority
Evolution of SEO
Twenty years ago, you could get away with poorly written content stuffed with keywords, and Google’s top spot would go to the one with the most links. Nowadays, it’s not that simple!
Craig mentions that much like Football or boxing, SEO’s core fundamentals still remain the same, although certain aspects changed significantly. There is more competition, more strict rules, very advanced algorithms, and more ways than ever to improve your SEO ranking.
If you want to do well, you’ll have to prioritize quality over quantity these days because search engines prioritize engagement and the same can be said for all social media platforms too.
Automate or Delegate?
The functionality of your brand’s website is also a big part of SEO, and shaving seconds off your loading speed can be the difference between a 1% and 3% conversion rate. Craig mentions that you shouldn’t obsess too much over your speed, as anything under two seconds is more than enough!
If you’re in dire need of some website fine-tuning, apps and plugins usually are 10x cheaper and 10x quicker than hiring someone to do it manually. It doesn’t make sense to pay someone for all that work if you can get an automated program to do it for you.
Low Hanging Fruit
Plenty of things get overlooked in SEO, like broken links or pages, for example. Simply redirecting traffic for old or outdated products that aren’t in stock can save you lots of headaches in the future. There are different tools you can use to achieve this, like a 301 redirect. If your broken links are being indexed, they will ultimately cannibalize your website traffic.
Google needs to be shown what you want it to see, so don’t waste time or space trying to rank every page. It doesn’t make sense to have a different URL for every shoe size, for example, when you can just organize it better in one page to save attention for your product page or main page.
Diversity is Your Friend
It may sound strange coming from an SEO expert, but don’t put all your eggs in the SEO basket! Craig thinks that having a healthy presence on multiple platforms is crucial if you want to be taken seriously because one slip up on your primary platform could be the difference between succeeding or going out of business.
Utilize Facebook, email marketing, Tik Tok, Bing, LinkedIn. It doesn’t matter, really, as long as you’re pulling in customers from a wide range of places. SEO works best when you have a healthy presence across multiple platforms anyways!
Expertise, Authority, and Trust
Nowadays, it’s all about building authority with Google and having lots of engagement, of course!
The E.A.T. acronym is an excellent reminder of how critical it is to establish your brand on multiple channels with external publications, podcasts appearances, and a whole range of other helpful boosters. Google doesn’t want uninformed people telling others about health, such as why it has implemented this system.
If you would ever like to speak with Craig or learn from his experience, CraigCampbellSEO.com is an incredible resource for any digital marketers or brand owner. You can also find him on Youtube, where he has over 500 educational videos!
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