#44 The Swiss-Army Knife of Digital Marketing: Utilizing Google's Impressive Arsenal With SEO, Shopping Network, and Youtube
The Ecom Show · Daniel Budai
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The Swiss-Army Knife of Digital Marketing: Utilizing Google's Impressive Arsenal With SEO, Shopping Network, and Youtube
We’re pleased to announce that we’ve been joined by a real force in the marketing world, Jarod Spiewak, who has been teaching himself the secrets of marketing since he was 14 years old!
From graduating high school and university early to working in corporate marketing, Jarod was unsure of his career path until the fateful day he joined Upwork and became a one-man marketing machine.
Since then, Jarod has mastered the art of SEO, Google Ads, and a whole arsenal of other Google-affiliated tools to deliver an unparalleled experience to his clients, which is precisely why we’re excited to have him on The Ecom Show!
Grab a pen and paper and listen in as podcast host Daniel Budai and Jarod talk about:
✔️ Comparing corporate marketing and digital marketing
✔️ When to start utilizing Google
✔️ Google vs. Facebook
✔️ The great PPC & SEO debate
✔️ Underutilization of Youtube
Old vs. New
It doesn’t take long listening to Jarod to understand why he couldn’t stand corporate marketing. Conventional strategies, toxic work culture, office politics, and a failure to utilize digital marketing strategies all led Jarod to leave the corporate world behind and start his own business.
Going it alone isn’t easy, but picking up skills and committing to learning digital marketing is a viable career path now, even for those who never received a college degree.
Is It Right For You?
When should you hop on the Google train? Once you hit six figures? After you’re raking in seven figures? If you’re doing well on your current platforms and want to grow rapidly, Google is the number one search engine on the planet, after all, so you can’t go wrong there.
The truth is that there is no one-size-fits-all plan for brands, and it depends entirely on what you are looking for and at what stage of your sales funnel you want to use ads for.
Facebook vs. Google
People are quick to choose sides when talking about online advertising titans, but there can only be one king. Facebook is undoubtedly good for some things, but there is no denying that Google is a powerful force with a whole toolset at its disposal.
Google is also a much more stable platform than Facebook, which routinely bans accounts for no reason and has limited analytics. There is nothing wrong with using Facebook for your marketing, but it’s no secret who Jarod prefers!
Choose Your Strategy
You can ask a hundred marketers about this and get a hundred different opinions. The ultimate question is how much should you focus on SEO and how much you should spend on PPC?
There is no easy way to determine the right answer for your brand, but you shouldn’t feel bad about testing different ways out. Jarod personally recommends letting your keywords shine while using PPC for other keywords that don’t necessarily do well for you, creating a well-rounded strategy for your brand.
The Power of Youtube
Lost in all the mix is the fact that Youtube is the world’s second-biggest search engine, and Google also owns it! Youtube is massively underserved because there is a high perceived entry barrier for people who aren’t confident they can make video content.
Ironically the best performing video ads on Youtube aren’t exactly high quality, which ties in nicely with Jarod’s theory: If it would work as an ad on TV, it won’t work on Youtube! If you can figure out how to segment your audience and connect with them via video, there’s no limit to what you can do!
If you would love the opportunity to reach out to Jarod, you can find plenty of information about him on Google, which is quite fitting! You can also check out his agency, Cometfuel.com, for more information!
Follow Daniel Budai:
Follow Jarod Spiewak:
Hosted on Acast. See acast.com/privacy for more information.