How to Bring in High-Quality Traffic and Figure Out What Marketing Channel Works Best for Your Brand

We’re proud to announce another epic panel discussion with some of the brightest minds in marketing on this episode of The Ecom Show.

Join in as we answer all your questions about website traffic and customer acquisition with experts from different marketing channels like Facebook, Google, Pinterest, and Youtube like:

• Csaba Borzasi - Founder of Game of Conversions
• Sandeep Kumar - CEO and Founder of ROI Minds
• Bryan Fuentes - Owner of 2DG Media
• Joanna Szewczyk - Founder and CEO of PinMeApp
• Daniel Budai - Founder and CEO of Budai Media

If you’ve got a killer product or an exciting brand but you’re struggling to bring people to your site, there’s plenty you could be learning about, such as:

✔️ “Wild West” of advertising on Youtube

✔️ The power of Google advertising in ecommerce

✔️ Organic marketing strategies with Pinterest

✔️ Importance of creatives and testing on Facebook

The Awareness Funnel and Maximizing Youtube’s Potential

Our friend Csaba says that you’ve only got a few seconds to pull someone’s attention, which is why only the best scriptwriters succeed. Scriptwriting edges out production value in terms of importance, with some of the most successful videos featuring seemingly low value, laidback imagery, and a well-designed script.

If you can utilize Csaba’s great H.E.R.O technique when marketing, you’ll achieve incredible results too. Since Youtube is an action-based platform where people are already searching for knowledge or solutions to problems, it’s a natural bet for people looking to sell products online!

The World’s Best Search Engine

Google is also quite powerful, especially when you consider how many people use it and how it works similarly to Youtube. If you’re asking a question on Google, chances are you in some stage of the customer journey, whether you know it or not.

When specific keywords are entered into Google, it’s captured in the data, and it’s a whole lot easier to target certain people based on their search. If you can figure out who your customers are and find out what buying stage they are in, Sandeep thinks it’s simple to pull in large numbers of people to your ecommerce store.

Start Slow. Set it Up Right.

Pinterest is massively underutilized to this day, considering it has over 400 million users and that 30% of people that go on Pinterest are coming from Google searches.

Joanna says it’s essential to start with other channels before you experiment with Pinterest, but once you’ve developed a brand identity, you can start tinkering with it. First, you need to start slow and build a page without your product to earn the trust of customers and show them you are a vital resource for their favorite niche.

Once you are established, you can display your products organically and attract a million views based on a few hundred subscribers to your page.

The Power of Creatives

Bryan says there are plenty of factors that determine whether a Facebook ad is excellent or not, but one factor takes the cake. Creativity is absolutely necessary if you want eyes on your ads and money in your pocket.

If you have less than 1% click-through rates, it isn’t your product that is the problem…

It’s your ad and your offer!

Well-written copy that pulls at the heartstrings is a fundamental theme no matter the channel, along with testing your ads to inform how you will proceed to advertise going forward. It helps to throw a few bucks into several different ad sets getting started, so you can have “skin in the game” while also learning what works best and what doesn’t work at all.

Bringing in traffic can be done in various ways, but the biggest takeaway is that no one channel should be carrying the load. You must integrate and connect and overlap to make an omnichannel strategy so you can flourish on all platforms and confidently pull in new customers all the time.

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