#42 Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personailzation
The Ecom Show · Daniel Budai
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Show Notes
Incorporating SMS Into Your Omnichannel Marketing Strategy and Sharing Data Between Platforms for Maximum Personalization
SMS marketing is one of the most overlooked marketing channels for the time being, but did you know it averages over 40x ROI?
On this episode of The Ecom Show with our host Daniel Budai, we get to hear from Elena Kostova, one of the marketing masterminds behind SMSBump, a company we are proud to partner with!
SMSBump is part of the Yotpo ecosystem, which has great marketing tools like loyalty programs, review apps, and more, which is why it’s more important than ever to make sure your tools are integrated and ready to share data with one another and ensure customers have the most personalized experience possible.
Tune in and hear Elena and Daniel discuss:
✔️ Implementing SMS for the first time
✔️ Collecting subscribers from different channels
✔️ Mixing channels together synergetically
✔️ Big things in store for SMSBump and Yotpo
✔️ Best tips for succeeding with SMS marketing
Getting Started
Unsurprisingly, our knowledgeable guest is quite familiar with getting brands started in SMS. Elena says most people aren’t aware that SMS marketing is a viable channel and one of the most lucrative ones with the best ROI.
If you’re just getting started, it helps to know who you are speaking to, local and national regulations (there are many laws in Europe and the USA), and start with the most successful automation like Abandon Cart first.
Build Your SMS Subscriber List
“You’re only as successful as the number of customers you can reach,” according to Elena, and this rings true especially for SMS marketing. If you put out quality content and highly personalized messages, it won’t matter if your subscriber list is small.
It’s recommended that you have several platforms to bring in SMS subscriptions, pulling in different audiences from TikTok, Instagram, Snapchat, Pinterest, etc. You can use special offers to entice people into signing up and tailor that offer to the average demographic on any given social media channel.
Synergetic Integration
By itself, SMS marketing won’t accomplish much. It works much better alongside several other potent marketing channels like Facebook Ads, loyalty programs, email marketing, etc. Fortunately, Yotpo has a whole arsenal of excellent tools that all integrate with SMSBump, so you can share data between all of them to learn as much as you can about your customers.
Suppose you can apply what you learn about your audience on SMS and plug it into Shopify or Klaviyo. In that case, you’ll be that much better at personalizing, segmenting, and ultimately bringing in more revenue.
What’s Next for SMSBump?
Since SMSBump now operates in the Yotpo ecosystem, it helps them offer a complete “360” all-encompassing tool that allows marketers and brands to succeed in all areas. They are getting better at sharing data and creating strong customer profiles that can be used on any channel. If you can connect 1-on-1 with a customer and make them feel appreciated and noticed, there is no limit to what your brand can accomplish!
Best Tips for SMS Marketing
Elena could indeed talk all day about sharing advice, but she mainly mentions focusing on a few select things. For instance, you should get comfortable with delivering your messages with as few words as possible. There is a character limit!
Also, study up the regulations of each country. Some require double opt-in confirmation, and there is a vast cultural difference between the USA and Europe when it comes to receiving SMS marketing messages.
The key theme we’re seeing this year with all our guests on The Ecom Show is personalization is the next big thing moving forward. Elena mentions that conversion rates jump up 54% with more personalized messages, so capturing data and leveraging it between all channels is critical!
Feel free to check out more great resources, tips, templates, and content at SMSBump.com or send Elena a message at [email protected].
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