
#37 Preaching the Supply Chain Gospel: Winning with Better Products at Cheaper Prices
The Ecom Show · Daniel Budai
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Show Notes
Preaching the Supply Chain Gospel: Winning with Better Products at Cheaper Prices
We were lucky to score a 2-for-1 special for this episode of The Ecom Show, with Nick Christie and Nick Andreas from Stacked SCMS, who got their start in ecommerce several years ago when they both operated successful stores on eBay and Amazon.
Now both Nicks leverage their knowledge of targeted ads, customer retention, and most importantly, the magic of setting up a winning supply chain to rake in money for their own businesses and the ecommerce brands of their clients!
From logistical breakdowns and broken supply chains to vertical integration and a massive network of ecommerce owners, it’s incredible to hear the story of Nick Christie and Nick Andreas.
These two have lots to share with our The Ecom Show’s host Daniel, like:
✔️ What to focus on once you hit six figures a day in ecommerce
✔️ The power of networking
✔️ Ecommerce trends of 2021
✔️ How supply chains can make or break your business
✔️ Understanding ecommerce from all angles
To Each Their Own
When you scale up your revenue, you also scale up your problems too! One mistake that might cost you a few hundred dollars, in the beginning, could end up costing you a hundred thousand dollars once you grow much larger.
Logistic problems are a nightmare for ecommerce business, which is why both Nicks preach winning through your supply chain! At a massive scale, every penny you can save on sourcing products is thousands of dollars in potential profit.
Network = Networth
Right from the get-go, these guys realized how important it is to surround yourself with like-minded entrepreneurs. You can learn a great deal from others doing the same thing after all!
When both Nicks put their heads together and started living with several other brand owners, they found seemingly obvious solutions to their problems and were able to grow their businesses more.
A strong network reaching around the globe also means great connections with manufacturers, suppliers, shippers, and ultimately, happy customers.
2021 for Ecommerce
With big changes to Facebook algorithms and analytics, brands have to change the way they advertise. Ultimately though all the headaches of the algorithm changeover, Nick and Nick believe the new Facebook Ads will help better brands reach their warm audiences easier.
Since the guys at Stacked SCM have always practiced the “vortex approach” when it comes to the top and bottom of their funnels, they won’t have a painful transition like many other ecommerce businesses. Engaging people on a multitude of channels and tracking their movement between them all is key to targeting and retargeting customers.
May the Best Supply Chain Win
It’s funny how a logistical nightmare for the Nicks turned into a business idea. Leverage their combined volume of orders for themselves and others in their network to bring down product sourcing costs. Now they help others dominate their niche with the cheapest, highest quality products.
Once they have found something that works and tweaked it, they can scale up and outspend everyone on advertising. Having vertical integration with fulfillment, manufacture, and advertising means lots of success!
Knowing the Entire Industry
Our friends at Stacked SCM have a massive advantage with their business since they are also ecommerce brand owners. They understand each facet of the industry so well that they can truly put themselves in their customer’s shoes.
During the pandemic, any logistical supply chain problem has been no sweat for them since they’ve seen it all before and managed to find a solution for most issues plaguing other brands. It goes to show how important it is to branch out and learn different areas instead of just sticking to what you are good at.
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